Top 10 social media marketing tools in India

Who doesn’t want an all-in-one solution for managing their social media account? Whether you want to measure your online presence or monitor brand mention across platforms, these amazing top 10 social media marketing tools will help you know which is perfect for your brand or agency. Let’s check out how these platforms helped some top brands as well.

Social media marketing tools are efficient for creating, monitoring, publishing, scheduling, and analyzing content. They make sure to boost your social media strategy to publish simultaneously on multiple networks to extra profiles, track metrics across platforms, and much more. 

Check out these 10 social media marketing tools in India given below. In this article, you will find those that are simple to use, freely in use, with paid pricing options and benefits of each tool.

1. Buffer

Buffer is a social media marketing tool that has more than 140,000 users and is known best for posting. This tool has been included in this list due to its surprising features and benefits. Here you can find its features:

• Buffer connects all your social media platforms through one portal and schedules your posts and customers for each platform.
• You can utilize it for your requirements, like using the automated schedule, or customize it based on your needs.
• Its analytic tool provides the feature of aggregation of metrics across all channels when you do not want to track them on individual social media platforms, and you can further create custom reports.
• Buffer provides a way to use the link in the bio to customize all your accounts under one customizable link.

Social media marketing tool Buffer provides free access, but when you are using six channels as a single user and scheduling 10 posts per channel. It can also be used for integration as well. Buffer’s analytic tool is only available with the three pricing plans: Essentials, Team, and Agency.

2. Hootsuite

Hootsuite can be the perfect solution for all types of companies and businessmen, and it can perform several useful activities related to the social media world. Businesses of all kinds require comprehensive social media management. The features of this social media marketing tool are given below:

• Hootsuite helps to plan and schedule your posts across different social media platforms, whichever seems necessary to your needs.
• Your social media needs are fulfilled with Hootsuite, which helps to track mentions, hashtags, and keywords on a single platform.
• It gives you a detailed report on performance metrics, which works as an analytic tool and helps you to understand your social media marketing.
• Hootsuite helps you to offer the team management feature, including task assignments and approval workflows. The social media marketing tool is one of the best supports to utilize the tool for your business needs.

The pricing feature of Hootsuite is available to people who want to utilize the tool for its special works, but the Hootsuite tool is available for 30 days for all users.

3. Sprout Social

This social media marketing tool can be the best for social media management, with over 30,000 businesses, including Shopify. Some of the best features of this tool are listed below:

• This social media marketing tool gives the best management of your social media accounts, including the ability to offer the best automatic service like automated chatbots so that your business can be accessible 24×7 by solving the queries of the customers.
• Sprout Social produces access to the history of your conversations and offers personalized chats.
• The analytic tool gives you a detailed insight into your consumer’s behavior, including the performance reports, which help to understand their sentiments and enhance their strategy’s success.
• It gives the most intuitive reports, which are understandable by all.

It is allowed to use it for a 30-day free trial period, and after that, the basic plan includes up to 5 users at USD 249 per month.

4. SocialPilot

Searching for the best social media marketing tool? Well, this may be the best tool that can solve your queries on social media management. This tool is a great choice for social media analytics and more. Businesses and brands are finding this tool more beneficial than others.

This tool has some of the best features, making it a great option among businesses and brands looking for a time solution in the modern world.

Features of SociaPilot

• This tool gives detailed analytics of your social media platforms, including scheduling, and automatically sends it to your mail.
• Businesses/startups can use this as an analytic individually, such as Facebook, Instagram, LinkedIn, Google My Business, and more.
• Its content creation tool helps you to give the most trending ideas to post on your social media platforms regularly.

The tool is available for a 14-day free trial period, and after that, the user has to purchase the basic plan, which can start with a single user paying USD 25.50–30 per month when calculated annually.

5. Buzzsumo

Buzzsumo is among the top 10 social media marketing tools in India that can fulfil all your requirements, like monitoring and creating detailed scheduling of your social media platforms and social visibility. It has many features, some of which are listed below:

• This tool can offer you the best-performing posts on different social media platforms, no matter your industry and its type.
• Buzzsumo is a social media marketing tool that provides the details of the top performing actors and social media influencers, which can help to hire companies with their promotions and advertisements.
• You can track your brand mentions on social media platforms with this platform. Where you will get a detailed analysis of all your social media platforms.

This tool is available for free access to up to 10 searches in a month, and after that, you have to go through the plan subscription and upgrade to Pro, Plus, and Large Plans.

6. Later

Here you will find the best social media manager tool with Later, especially if you are looking for your Instagram needs, because this tool is the partner of Meta’s Facebook, TikTok, and Pinterest. The tool is capable of handling different work with its valuable features, some of which are listed below:

• This will help you to publish the right content at the right time with different formats on different platforms on networks based on your business and your marketing efforts.
• The visual planner on Instagram will help you to get the insight reports that will be seen after publishing your content.
• You can use the hashtag suggestion tool that will help you find user-generated content.
• The Unsplash library is also integrated with Later, which will help you save time looking for images and videos separately.
• If you have more than 100 followers on your Instagram, you can make your analytics based on the demographic data.

One can go for the 14-day free trial with starter, growth, and advanced plans available to enhance your business’s social media presence. The starter plan can go from USD 18 per month.

7. Zoho Socia

The social media marketing tool Zoho Socia can be the best tool for small businesses and individual creators; this one is economical and packed with all the crucial features required for businesses for their social media solutions.

• Using this tool, you can organize and reorganize scheduled posts on the calendar regularly.
• You can use the drafts with the team and brainstorm before publishing.
• It can give you a snapshot of audience likes, comments, and more with its live-stream feature.
• Zoho Socio can manage all your messages on all platforms in one platform.
• Gives all the necessary details of the audience insights based on age, gender, country, language, and more.
• This will send you automated reports daily, weekly, and monthly based on your requirements.

This tool offers you flexible pricing plans and starts from INR 600 per month as per your requirements. 

8. CoSchedule

This tool is an award-winning tool for managing your social media platforms and is one of the social media marketing tools that can fulfil all your needs for your social media presence. The special features are listed below:

• It can integrate with all types of social media platforms, including email marketing tools.
• You can stand alone with your social media messages and social campaigns on one platform.
• It can analyse the message whenever you write your purpose.
• It offers you an automated tool that will tell you the best time to post, which may be the day or the week.

The free plan allows you to use only two social media profiles. The pro version is required at USD 29 per month.

9. Agorapulse

This platform or tool is the best for publishing, monitoring, and reporting and is also one of the Facebook marketing partners.  Its features are listed below:

• This offers you the best and most organized inbox, which can be shared with your contacts.
• This also provides you the option to make your URL with its tool.
• You can find out how many times your content has been watched by your followers and other competitive searches on Facebook.

This tool allows one user for three social media profiles, and small businesses can go with the standard plan, which requires USD 49 per month.

10. Social Inbox

Social Inbox is one of the top 10 social media marketing tools in India. This tool is part of the Marketing Hub Professional from HubSpot, which allows you to manage all your social media platforms, including other things related to campaigns and content marketing. The best features of this tool are listed below:

• This one gives you the scheduling of posts three years in advance. Also, provide the bulk scheduling option.
• It can post almost 10,000 posts per month and can connect with at least 50 social media platforms.
• It can give you an understanding of the customer touchpoints.
• This one is a great social listening tool to learn about online conversations with your brand and reposting on time.

This tool is available for businessmen and enterprises whose subscriptions start from USD 800 per month yearly.

Conclusion

There we have included the best 10 social media marketing platforms that can help you achieve everything related to content marketing and business work. Apart from the above tools, many more tools can help you in your business success. These tools have already given more than 100% business success and growth in visibility on social media platforms.