The problem Indian customers face!
The Indian retail industry has annual sales of around $ 450 billion or 3,58,87,95,00,00,000 rupees. And 90% of this sector is controlled by small, family-run household retail shops.
Due to this, there are scattered small ration stores here and there that provide local alternate brands of lower quality and have less variety.
Many times, a vendor will create a monopoly and sell products at a higher cost. For the vegetables, you have to go to nearby ‘mandis’ that are very crowded. And there is no guarantee that you will get fresh vegetables every time.
These issues make the shopping experience very difficult for Indian buyers. They have to run from one shop to another to get basic household and kitchen goods.
India is still a growing economy, and 80% of the population is in the middle-class category, with an annual salary of less than 4-5 lakhs, living in joint families. This makes us Indians very price-conscious, especially as inflation rises.
Thus, when Indians go shopping, they will visit 4 shops and bargain in all of them, even if it takes time and energy.
And they hate doing it! But they have to because they have a lot of responsibilities, and also have to save funds, for emergencies. And thus, they try their best to save as much as they can, many times by even compromising on quality.
These were the problems 7 heven wanted to solve for the Indian customers. They wanted to find a solution that made shopping smooth and comfortable without compromising on quality and variety.
The solution 7heven figured out!
7heven decided to solve this problem and started working on its solution. The solution was to bring all household and kitchen goods under one roof, where Indian women and men could get regular discounts and offers.
For this, they contacted the national brands and then, later, the international brands that manufactured FMCG (Fast-Moving Consumer Goods). They also tied up with some new local brands who gave quality products because they wanted to support the Prime Minister’s Make in India campaign, “Atma Nirbhar Bharat.”.
They targeted FMCG goods because these are the most in-demand goods in India that families need. But they also sell other products like stationery, travel, and more.
To reduce the price, they buy the products directly from the manufacturers so that they can get the products at the best prices and deliver it to the customers at the best prices. They tried to remove the middlemen as much as they could, and a few more things.
First, they did it in their city, and it worked out very well. But to make the grocery shopping experience comfortable and smooth for the whole Indian population, they thought to open a one-stop supermarket in every city and every state of India. But how?
The 7heven chain began!
7heven management team sat down, had long discussions, and talked about the products and brands that are popular and in-demand throughout India. They researched and discussed the special items from every state that were in demand. They researched all the businesses that established themselves in the whole world, like McDonald’s and Starbucks.
They even researched similar Indian businesses, like Burger king and more, analyzing some business models like e-commerce models. They found the franchise model to be the most suitable one to achieve this goal. Thus 7heven chain began.
New challenge!
7heven started giving out franchises, but how to convince people to join? Though it is not completely true, jobs are still considered safer than businesses in the majority of India! Now there was a new challenge. To make grocery shopping easy and smooth, they had to make the franchise business easy, smooth, and safer.
They decided to give complete support to their franchises. But they also wanted to give their franchises the beautiful feeling of owning a business that is their own. They are the ones in control and they can run it the way they want. Thus, 7heven chose the FOFO model. The franchise owns it, the franchise controls it, and 7heven completely guides them.
Their franchisee model is not only helping the customers but also the youth who have big goals in their lives by giving them an opportunity to start their own business. This is further nurturing the Atna Nirbhar Bharat campaign.
How it will help our Indian customers!
Customers will get a very wide range of 20,000+ products from 1,200+ national and international brands. As a result, they do not have to go from one store to another, bargaining and compromising on quality. They get everything under one roof, with outstanding quality, a wide variety and at the best prices.
They will not face price manipulation by some monopolistic vendors. 7heven also offers home delivery services so that their customers don’t have to struggle with crowds at mandis.
They also tackled COVID very effectively through their online delivery services, safer billing options, and time distribution.
Thus, 7heven will establish franchises in every city and in every state of India, so that India can save time, energy, and money on shopping and focus more on growing!
