Introduction to Verbatica
Verbatica is an up-and-coming UAE-based EdTech startup that raised US$700,000 in angel investments for revamping its language learning platform. The funds will help the company achieve its goal of entering the Middle East and North African markets and work through the roadmap leading up to a fundraising event scheduled to take place in November 2024.
PC: StartupNews.fyi
Founders and Vision
The startup was founded by Nikita Savilov and Nikolay Morozov. Savilov serves as the CEO and comes with more than ten years of experience at Skyeng. He graduated from MGIMO. Development was attended by more than a hundred active teachers, so the platform is deeply informed by practical teaching experience. This collaborative approach, coupled with adaptive artificial intelligence, sets its aim at significantly improving the effectiveness of language learning.
Unique Features and Methodology
What makes Verbatica’s platform outstanding is the implementation of the LQ model. The LQ includes, but is not limited to, Reading, Listening, Writing, Speaking, and Cultural Features. What is particularly new in this system is encouragement toward cultural immersion by way of books, films, habits, and historical context—this provides a full grasp of the context in which the language is set.
It offers flexible learning options for either self, teacher-led study or even switching between the two modes. All learning materials are fitted into one platform: dictionaries and flashcards, making the learning process coherent.
Market Strategy and Expansion Plans
The launch of Verbatica in the UAE is strategic. The level of migration into the country is high, and the population is very diverse. According to the Dubai Land Department, Russians were within the top three buyers for property in the UAE in the first half of 2024, outperforming other investors like India and the UK. This diversified demographic creates strong demand for language learning, with a focus on English and Arabic. Many expatriates have the intention to improve their English for career purposes; others intend to learn Arabic for social integration.
Looking ahead, Verbatica hits its target entry into Indonesia before further expansion to other parts of Asia. The aggressive growth strategy testifies to how serious the founders of this company are in terms of global needs regarding language learning.
Upcoming Developments
Verbatica is set to begin demo testing of its platform on August 15, with a full launch planned for the end of August, just before the academic year commences. This timing is intended to capture the attention of students and professionals who are preparing for the new school year.
Future Funding Goals
In the next funding round scheduled for November 2024, Verbatica aims to raise an additional $2 million. This new round of investment will support further development and scaling of the platform, helping the company to realise its vision of becoming a leading provider of language learning solutions.
With its innovative approach to language education, strong market strategy, and clear expansion plans, Verbatica is poised to make a significant impact in the language learning sector. The recent angel investment is a crucial step toward achieving its goals and advancing its mission of improving language proficiency through cultural immersion and advanced technology.
