BigBasket to Do Complete Pivot into Quick Commerce

owned by Tata Digital, the grocery marketplace is looking to leverage the exponential surge in the demand for 10-15 minute grocery deliveries.

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Industry sources said the founders Hari Menon and Vipul Parekh are believed to have told BigBasket that the firm will only offer 10-30 minute delivery in the coming weeks.

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The pivot to quick commerce is expected to drive a manifold increase in BigBasket revenue contribution.

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It is targeting $1.5 billion Rs 12,400 crore total sales for the current fiscal of which over 60 percent of sales is likely to come from quick commerce verticals.

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BigBasket’s strategic move comes at a time when India’s quick commerce space is facing an unprecedented treble in both demand and competition.

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There, the ability to deliver groceries within minutes becomes a key differentiator that has forced the traditional players to adapt.

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