Bayut, the UAE’s number one property portal, has launched TruBroker, a pioneering agent rewards and recognition program. It was specifically designed to make the UAE’s property search more competitive by infusing greater excellence, transparency, and accountability amongst agents.
PC: Zawya
Meeting Challenges in the UAE Property Market
The UAE is flooded with an aggressive real estate sector, which often causes stress for the users regarding the identification of reliable agents and proper property listings. Amidst all this, transparency and accountability with quality services are in great demand. TruBroker caters to these demands by introducing a merit-based selection process for better-performing agents and assures users of a smooth and hassle-free process of finding a property. This program encourages the spirit of cooperation and healthy competition simultaneously for and with property seekers and agents.
Performance Badges and Leaderboards for Agents’ Motivation
TruBroker is designed to incentivize upwards of 20,000 currently active agents on Bayut’s platform to keep the level of service high. It introduces a performance badge system and a competitive leaderboard which will flash at the top the agents performing well. Around three distinct performance badges in this system are going to be:
1. Responsive Broker – Rewards agents for timely responses to user inquiries.
2. Quality Lister – Identifies agents that have demonstrated a past of utilising Bayut’s TruCheck functionality to ultimately ensure correct property listings.
3. TruBroker Badge – A badge envied by the cream of agents among responsiveness and quality of listings, positioning them at the very top of Bayut’s agent pool.
Agents earn TruPoints as they progress up the ranks of the leaderboards; top performers are highlighted across the site. It’s gamifying the experience even further, where agents are able to prove their skill and work ethic.
Enhancing User Experience for Property Search
TruBroker offers immense value to property seekers by matching them with the best agents. The performance badges have been long shown on the revised “Find My Agent” webpage and search results pages, assuring users of agents who have been proven by the program to perform well. The search will make it easy for users to get to a selection faster and more efficiently, filtering by location, property type, and desired outcomes.
It enhances the ease of the entire property search process and allows one to make better decisions with the help of reliable professionals.
A New Definition in Real Estate
Bayut CEO Haider Ali Khan, also Head of Dubizzle Group MENA, noted that TruBroker set a new bar in the real estate market. “TruBroker sets a new benchmark in the real estate market as it creates value through rewards and recognition of top-performing agents, solving long-standing issues of accountability and transparency in the process,” Khan said.
He further said, “Bayut celebrates outstanding service from agents to elevate the user’s property searching experience while helping agents and agencies maintain better standards.” This campaign, in addition to Bayut’s recent launch of TruEstimate, an AI-powered property valuation tool, showcases Bayut’s drive to set new benchmarks in the industry while empowering both property seekers and real estate professionals.
TruBroker now operates on the Bayut website and app, accessible to all property seekers and agents across the UAE. Blending innovation with a high bar for quality service, Bayut remains at the edge of shifting the UAE real estate market.
About Bayut
Founded in 2008, Bayut is the No.1 real estate website in UAE with over 400 million annual page views. Ingrained with innovation and packed full of comprehensive insights, deep area, and building guides and state-of-the-art tools, Bayut helps users make an informed property decision. An important part of Dubizzle Group, Bayut operates in the greater MENA and South Asia region along with other key flagship ventures like dubizzle in the UAE and Zameen in Pakistan.
