PC: Give Refer
EaseMyTrip is an online travel aggregator platform that has been at the forefront of strategic moves in adding more services to its portfolio through key acquisitions in the growing medical tourism industry. The company acquired 30% in Rollins International and 49% in Pflege Home Healthcare, marking an entry into the arena of health services and wellness travel.
According to the disclosure accessed from the National Stock Exchange, EaseMyTrip’s board has approved the acquisitions of Rollins International and Pflege Home Healthcare at a total consideration of Rs 90 crore. The deal will be through equity swap, wherein EaseMyTrip will issue shares to Rollins and Pflege in lieu of the transaction.
Acquiring a controlling stake in Rollins International and Pflege Home Healthcare underpins EaseMyTrip’s strategic vision to eventually offer holistic travel solutions by integrating wellness and healthcare services into the current portfolio of services. Medical tourism on a big scale is thus going to be entered by the company, where every customer would have comprehensive travel experiences attended to with their wellness and healthcare needs being catered to.
UAE-based Pflege Home Healthcare provides medical tourism services: making bookings of international treatments for patients all over the world in cooperation with renowned medical institutions and top-class hotel chains. Wellness, healthcare, and consumer products are the focus of Rollins International, a subsidiary of Singapore-based RHA Holding that sells allergen-free health supplements, wellness therapies, and gluten- and lactose-free food products.
Notwithstanding its foray into the medical tourism business, EaseMyTrip very recently got board approval to enter into the manufacturing of electric buses, showing the determination of the company to pursue new paths of growth and diversification. EaseMyTrip has made strategic acquisitions over these years: Guideline Travels Holidays, TripShope Travel Technologies, and Dook Travels place it as one of the versatile players in the travel and hospitality business.
But despite the marginal quarter-on-quarter decline in revenue-Rs 152.6 crore for the first quarter of the ongoing fiscal from Rs 164 crore for Q4 FY24-EaseMyTrip is intent on driving innovation and reaching out to key sectors in earnest. Profits declined 13 percent to Rs 33.92 crore in the same period as evolving dynamics of the competitive landscape and needs to make strategic investments to drive long-term growth.
To this end, acquisitions and diversification will further create a path for EaseMyTrip to achieve sustained success and relevance within a market environment that is continuously in change-as the company braces for an evolving landscape of travel, hospitality, and now medical tourism.
