Entrepreneurs live and breathe the definition of a diversified perspective. These leaders are the masters of modification where they tend to improvise as they move ahead in their entrepreneurial journey. Most importantly, business and innovation thrives inside the mind of these individuals. Business Outreach Magazine collaborates with Naim Khan, whose decades-long career in the tech industry gradually evolved into an entrepreneur-focused legacy in the food industry.
Naim Khan founded Biryanipalayam which is a multi-cuisine restaurant in Erode, Tamil Nadu. Biryanipalayam, under the leadership of Naim Khan, believes in innovation and they mean quality and affordability. Naim Khan worked for over 20 years in the tech industry with global teams at Dell Technologies and Philips Medical System. Biryanipalayam has currently partnered with the IRCTC in order to reach a broader customer base with their inexpensive and high quality products and has branches in Erode, Thanjavur, Trichy and Vijayawada.
But the wheel of brilliance for Naim Khan does not stop here. With the rising popularity of Biryanipalayam, Naim created a comprehensive platform, MyFoodMyPrice, which opens doors for customers with a pre-booking and bidding system on the delicious food meals. Naim Khan’s innovative business model leverages the science of food cost efficiency, recognizing that when meals are pre-ordered, the only significant out-of-pocket expense for the restaurant is the cost of ingredients.
By integrating bulk preparation with regular kitchen operations, restaurants can ensure that any price point above the cost of ingredients contributes to profitability—albeit at a lower margin, but without the risk of loss. This concept, widely acknowledged within the food industry, has been ingeniously transformed into a full-scale business model for the first time. *MyFoodMyPrice* creates a platform where connected restaurants can offer pre-orderable meals at significantly reduced prices, driving profitability while minimizing waste.
In addition, Naim Khan’s model offers two distinct prebooking methods to further optimize cost-efficiency: the “Fixed Discounted Price” option and a “unique bidding system”. The bidding system allows customers to incrementally raise their offer prices for one or more items within designated time slots. The top five bidders then secure their orders at their offered price points and their chosen order quantity. This approach gives customers the opportunity to secure meals at a price closer to the restaurant’s minimal margin at a price they ended up choosing — hence the name *MyFoodMyPrice*.
As customers experience no compromise on taste, quality, or quantity, the volume of orders is expected to increase, compensating for lower margins through higher sales volumes. This model not only scales efficiently through economies of scale but also has the potential to organically grow the customer base, further driven by referral incentives embedded within the app. This version positions the concept more formally and clearly within a business context.
MyFoodMyPrice is also optimistic on a widespread expansion with a national and global outlook. They are welcoming investors to choose from either the hands-on (Licensing) model or the hand-off (Company Operated model). In the licensing models, investors can take full control of their business with the company’s proven growth, while enjoying full autonomy in the hands-on system. If any investor is looking for a passive role, the brand can also take charge of the day-to-day operations, thereby enriching the investor with a blissful experience with minimal involvement. Either ways, the FICO (Franchise Invested Company Operated) model by MyFoodMyPrice, with Naim Khan as their leader, comes with a rejuvenating take on the spectrum of entrepreneurship.
