PC: Gulf Times
Developer introduces the patented “Sunken Balcony” concept and aims for AED 14 billion in projects by 2025.
New real estate developer in Dubai, Reef Luxury Developments, promises the city’s residential landscape a new level of innovation and community-led projects. As a company, it is designing itself for transformed living spaces with a unique twist that will be delivered to the residents for an enhanced lifestyle experience.
Sunken Balcony Patented Technology
One innovation that stands out in the company’s research effort is the invention of a temperature-controlled sunken balcony. This patented feature by Reef, allowing residents to enjoy open outdoor space all year round, ensures not to deter residents from the comfort of such spaces despite the extreme temperatures in Dubai. All properties in its establishment will sport this technology, giving the apartments an added allure.
According to Samer Ambar, CEO of Reef Luxury Developments, “We have transformed the global real estate industry with our introduction of the first-of-its-kind ‘Sunken Balcony’ technology. We will continue creating properties that cater to the needs of current and future residents.” He emphasised how the company focused on the community and was driven towards vibrant communities.
Future High-Rise Projects
The first challenge the company may encounter when entering this market could be building credibility. And it is here that a brand like Reef Luxury Developments steps up, since it has already succeeded in securing an extensive land bank in Dubai and will present 5,000 residential units by the end of the next few years, with the value of these projects running at about AED 5 billion. The developer provides that the initial launches would take place over the next three months. At the end of 2025, it targets to unveil 30 projects with a total value of AED 14 billion.
Reaffirming its focus on the fast-developing communities of Dubai, Reef has a purpose of meeting the growing demand for high-class residential spaces while offering an ROI with strength to the buyer. With vast experience and strong commitment to innovation, Reef is well-positioned to be a key player within the evolving Dubai real estate market.
Despite treading the beaten path, Reef’s quest for excellence won’t come at the expense of luxurious living standards.
It will go beyond the technological innovations, such as sunken balconies, by combining modern amenities with sustainable living. The developer will commit itself to improving the lives of residents in a number of ways through smart home technology, high-performing energy-efficient buildings, and communal spaces which promote a social life and community. Its developments will also incorporate green spaces in line with contemporary lifestyles to create eco-friendly environments.
Emphasis on Research & Development
Reef has devoted huge time and resources in research and development in its quest to be at the forefront of the real estate business, with more than AED 40 million invested in programs focused on technology and design. Such an investment may be reflected in the effort of the organisation in offering its customers even more value through the inclusion of even more innovations in the construction as well as the lifestyle component of its projects.
Delivered on the promise of accessible luxury living, the first-ever residential project from Reef Luxury Developments will soon hit the markets of Dubai with many other details to come as the projects roll out in the next few years.
With more than a decade of experience in the industry, working with some of the region’s leading developers, Reef is in a unique position to mark its entry in the Dubai real estate market in a meaningful way. The company aims to set new standards in luxury and community-oriented living while unlocking long-term value for property investors.
