A collaboration aimed at elevating customer engagement and digital transformation strategies.
PC: Zawya
Liferay, the global leader in digital experience platform solutions, partners with PwC Middle East, one of the world’s leading professional services firms, to elevate business digital experiences in the Middle East. In this alliance, Liferay matches its technology with PwC Middle East’s advisory and technology delivery expertise for empowering digital experience services that can further enhance customer engagement.
Organisations that aspire to innovate and optimise digital experiences in today’s highly competitive landscape will find this integration of leading DXP capabilities of Liferay with the strength of PwC Middle East in digital strategy, experience design, and digital delivery to be a driving force for growth for those organisations. Indeed, it is a significant step toward an even more technologically advanced future for the clients in the region.
This cooperation was cemented in GITEX GLOBAL when Liferay inked a Memorandum of Understanding with PwC Middle East. General Manager for the Middle East, Africa, and France at Liferay, Moussalam Dalati, and Partner and Customer Transformation Practice Leader at PwC Middle East, Esan Tabrizi, signed the agreement, emphasising such strategic moves to both parties.
Driving Digital Transformation Across Industries
“I am very excited about this partnership,” said Esan Tabrizi, partner and customer transformation practice leader at PwC Middle East. “It is testimony to our dedication to offering the best solutions to our clients in the Middle East. With Liferay’s innovative DXP technology, we will enhance digital experience management and provide a more digitally driven approach to customer engagement challenges.” We look forward to providing unparalleled digital services and customer experience efficiency in the region. As part of PwC Middle East, we are committed to supporting our clients on their transformation journeys, and that the outcomes we deliver are sustainable through a clear strategy.
This partnership is an important step for Liferay’s further expansion within the MENA region, according to Moussalam Dalati. Liferay has envisioned its MENA presence through steady growth in footprints through strong customer relationships across diverse verticals built alongside a robust partner network. Our collaboration with PwC Middle East is harmonious with our strategy to deliver a complete digital experience solution through the optimal pairing. To do that, we would integrate Liferay DXP’s experience with PwC digital strategy to produce scalable, future-ready frameworks poised to set new standards for excellence in the delivery of digital experiences across the region.”
Combining Expertise: For Future Growth
Liferay and PwC Middle East are now aligning to deliver customised digital experiences across various touchpoints with customers, such as websites, mobile applications and e-commerce platforms. Such engagement will further be backed up by data-driven insights from PwC; thereby ensuring the clients continually refine and evolve their digital experiences according to actual market demands.
This partnership helps both companies in their strategic roadmap to facilitate business growth, innovation, and digital excellence for businesses in the Middle East in an increasingly fast-paced digital world.
