Infancy and pediatric nutrition health-tech platform, Viraa Care managed to secure a pre-seed funding round worth $108,000 from a group of European angel investors. The newly raised funds follow the last fundraising round worth $100,000 that had been sealed in January 2024.
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Viraa Care was launched in 2023 by Sonal Babbar-Bhardwaj and Mayank Bhardwaj. This company aims to guide parents professionally on nutrition for their babies, emphasising that fresh, nutrient-rich food is essential. The majority of the funds raised during this funding round will be used to expand the firm internationally and further develop live courses on infant and pediatric nutrition.
A new and important need for any platform in the parenting arena can be addressed by making some much-needed online courses relating to breastfeeding, bottle feeding, the introduction of solid foods, nutrition management, or ways to deal with choosy eaters.
As the approach of Viraa Care is based on this understanding that parents do not need to rely on any kind of processed baby foods, which are preservatives and artificial additives. Alternatively, the website encourages healthy practices for natural wholesome nutrition where children will be nurtured right from an early age regarding diet habits.
The primary program being provided by Viraa Care includes one-on-one session programs and live courses. One-on-one is conducted over three months wherein proper consultation advice is given individually through a session with consultants concerning the infant’s food habit like how to take breastfeeding and when to inculcate solid food intakes for the baby. The live courses comprise the recorded lessons, but there is also interaction with nutrition experts directly in response to the parents participating live. Every course lasts about five modules.
Since its commencement, Viraa Care could make rapid strides and helped over 500 families from the US and India as reported. It has successfully executed more than 500 sessions and witnessed month-on-month growth. The demand had been extremely strong as this reflects awareness among parents regarding the significance of nutrition and a requirement for trusted guidance regarding the complexity of feeding little children.
Within a few months, Viraa Care will enhance its portal further with nutrition counseling on a family-specific basis. The company will also develop some new workshops to cover significant areas such as breastfeeding and infant nutrition as well as child development. The range of its services is extended further as Viraa Care becomes a hub for parent communities seeking proper nutrition options for their children.
Such recent funding support from European angel investors both strengthens the financial base of Viraa Care and validates the innovative approach the company adopts to meet nutritional challenges with parents. As the platform grows, the health-tech wants to raise an informed parenting community in better nutrition practice for its children.
In conclusion, Viraa Care is on a promising trajectory; the funding it just received will support expansion and possibly better service. By focusing on education and personalized support, this platform will contribute meaningfully to the lives of families working to encourage healthier eating practices for their infants and children.
