The market capacity of India is impressive as the country boasts of her young and diverse customers. With the introduction of inexpensive mobile plans, India’s smartphone usage has grown significantly over the last few years. The greater accessibility of data has allowed the Indians, mostly her youth, to tap into the limitless possibilities of the internet.
Business Outreach Magazine has committed its editorial pen in collaborating with the united perspective of ‘Make in India’ initiative. It is thrilling to understand that with the progress in smartphones, the market has opened doors to innovation in consumer electronics accessories like power banks, earphones, charging cables, bluetooth speakers and many others. Well! In that case, UBON is our household name since its inception in 1999.
Mandeep Arora, Managing Director and Co-Founder of UBON says to us that the company for the last 19 years focused on providing high quality and affordable technology to several parts of India. UBON’s target audience speaks towards a broad spectrum but is mostly leaning on Tier 2 and Tier 3 cities. Mandeep shares that before he dived into the adventure of entrepreneurship, he recognised a huge gap in the electronics accessories market. Major companies generally went with expensive product offerings serving a niche clientele.
But with UBON, Mandeep Arora reflects on the journey of his brand, where everyday customers fell towards the value proposition of UBON. When it comes to education, Mandeep Arora is a BA-LLB graduate, who also served as the Joint Legal Advisor for the Delhi Mobile Traders Association. This early career experience gave him the insights on both the business and the legal side of the consumer electronics accessory industry.
Mandeep Arora believes in hands-on product testing, where the products by UBON are actually solving a purpose for an everyday customer. As the MD, Mandeep has been excelling in marketing and product positioning roles. UBON has over 100 distributors across India with more than 150 products like audio devices, chargers, and mobile accessories. By garnering years of loyal customers, UBON, under the leadership of Mandeep Arora, truly believes in products that should meet the quality expectations of a customer.
The brand’s substantial year-on-year growth only speaks of UBON’s holistic dedication towards quality and affordability. By strengthening their offline retail network and introducing strategic innovations such as hassle-free product exchange policies and local manufacturing, Mandeep Arora and his team have positioned UBON as a trusted brand in underserved markets.
But there have been several challenges like limitations in infrastructure in Tier 2 and Tier 3 cities. For Mandeep, these roadblocks could be just a part of any process towards success. The way in which UBON became successful truly paints a vivid picture of the strategic leadership of Mandeep Arora. With an impeccable after-sales policy UBON is definitely the go to brand for electronics accessories.
Currently, UBON is moving forward to expand in countries like Dubai. Recently, UBON showcased their innovative 120 W, 65 W and 35W fast chargers at the GITEX Global 2024 in Dubai. At the important stage of the MENA region, Mandeep Arora shined as an advocate of Indian innovation. He shared UBON’s 5 year plan with the world, where the company is tailored to roll out affordable and high quality mobile accessories.
One of the most highlighting factors in the event was Mandeep’s vision to further expand UBON’s footprint in Europe and Africa. He believes that with the rise of smartphone usage demands premium and affordable accessories and UBON has been filling the gap for decades. We were most appreciative of the fact that Mandeep Arora painted his leadership skills that screams UBON as an Indian brand, with a 1,000 employee workforce and manufacturing products in India. When we asked Mandeep Arora on his take on success, he said, “Always prioritize customer value, and success will follow.”
