Allu Arjun is one of the most brand ambassadors and star actors.
Today he turns 42; he is the hero of hits such as ‘Pushpa: The Rise’, born on April 8, 1982. How many brands has he endorsed over the years? Parle Agro, KFC, Zomato, Coca-Cola India, redBus, Rapido, Joyalukkas, 7UP, and Colgate MaxFresh are some of the names on the list that a marketing mind made names are all highly Indianized in one connect.
Image credit: The Financial Express
Recently, Allu Arjun became the face of Thums Up, one of the most iconic aerated beverage brands. This endorsement highlights his massive popularity and makes him the highest-paid brand ambassador in Asia for any commercial. This is a clear testament to the incredible demand and widespread admiration he commands. Although Allu Arjun is well known in India, his influence resonates powerfully across Asia, making him even more of a pan-Asian icon.
Thumbs Up, one of the most iconic aerated beverage brands, has recently made Allu Arjun its face. Along with this, this endorsement proves that he is the highest-paid brand ambassador in Asia for any commercial.
Allu Arjun, the actor, is entirely diverse as he tried various types of movies like a full-fledged action hero, a lover boy next door, and a gangster.
The actor can mesmerise and enthrall a person with his acting performance.
About Allu Arjun
He took his first breath on April 8, 1982, into a Telugu family. He was born to film producer Allu Aravind and Nirmala in Madras (now Chennai). His paternal grandfather was the renowned film comedian Allu Ramalingaiah, who was part of over 1,000 films.
Arjun, commonly called “Stylish Star” and “Bunny,” made his Telugu cinema debut in 2003 with the film Gangotri. His flexibility was made clear then when he gained all-India adoration with the movie Pushpa: The Rise in 2021.
Apart from acting, he has also become one of the highly sought-after faces for several brands, much to prove the assertiveness, popularity, and coverage he enjoys in the ad world. Today, while rejoicing in his 42nd year, let us check out his history of endorsements.
Arjun is also one of today’s megastars, boasting even more endorsement deals. Let’s have a closer look at all these.
List of Brands Endorsed by Allu Arjun
Sr. No. | List of Brands Endorsed by Allu Arjun |
1 | Zomato |
2 | Coca-Cola India |
3 | redBus |
4 | KFC |
5 | Parle Agro |
6 | Rapido |
7 | Colgate MaxFresh |
8 | Star Sports Pro Kabaddi |
9 | OLX |
10 | Astral |
1. Zomato
In 2022, Arjun was featured in a commercial for Zomato. The advertisement took place on a film set where Arjun was shooting a scene where he enters as a hero in slow motion, alongside his co-star Neha Shetty.
When Shetty encourages him to hurry up, Arjun explains that this is the typical way a hero’s entrance is filmed. Shetty expresses her hunger and desire for pizza, and Arjun calmly suggests that she use Zomato to order her favourite food for quick delivery.
2. Coca-Cola India
This song from Coca-Cola India has been released with Coke Studio for an intercontinental collaboration in August 2022. It is a music video featuring Telugu actor Allu Arjun, Hindi singer Armaan Malik, and the South Korean girl band TRI.BE.
The song came out as the joint release of Coca-Cola India and Coke Studio in Aug 2022, to celebrate a trans-continental collaboration. It stars Allu Arjun, a Telugu actor, Armaan Malik, a Hindi singer, and TRI.BE, a South Korean girl band.
3. redBus
The “Pushpa” actor was featured in a redBus advertisement when a group of people was travelling from Nashik to Pune. Upon entering the bus, a man takes their festive clothes for some sort of wedding celebration and asks if it is a wedding bus.
One of them clarifies that they’re going to a dhol competition. But the man dismisses their excitement and tells them to place their instruments along with the luggage. One of the passengers, Arjun, speaks up and declares that Dhol is not their luggage. It is their pride. He further added that they have booked the seats in redBus in such a way that their pride remains with them rather than the luggage compartment.
4. KFC
Arjun was featured in an advertisement for KFC promoting the Peri Peri Chicken in 2022. The advertisement showed one of the most famous catchphrases by Arjun, “I don’t like tears, neither emotional nor spicy.”
In the advertisement, Arjun was seen enjoying the delicious Peri Peri Chicken in KFC. With every lick, his satisfaction was visible to the eyes. Colonel Sanders even joined the fun by reenacting Arjun’s famous Pushpa pose.
5. Parle Agro
Parle agro has signed the famous Bollywood actor Arjun Kapoor as its brand ambassador for Frooti in 2018. To promote one of its advertising campaigns ‘Live The Frooti Life’, the actor has appeared opposite another bright face of the industry, actress Alia Bhatt.
He generously shared his Frooti with her, capturing the spirit of the campaign and promoting the joy of enjoying Frooti in the summer.
6. Rapido
For Rapido’s 2021 campaign ‘Smart Ho, Toh Rapido,’ Arjun featured in one of the much-talked-about advertisements. In the ad, he portrayed the character of a barber named ‘Guru,’ advising the daily commuters to switch to making use of a smarter medium to travel – rapido and not go through a lot of hassles to travel via buses.
7. Colgate MaxFresh
Arjun features in a Colgate MaxFresh TV commercial- where he wakes up to the sounds of wedding festivities from a nearby house. The advertisement, which promotes a toothpaste brand with a promising tagline, focuses on bursts of refreshment that the product claims to offer.
In a unique amalgamation of customs and traditions from Maharashtra and Andhra Pradesh, the advertisement commences with the hero Arjun waking up to the sounds of joyous celebrations happening in his area.
The open secret here is the fact that a person like Arjun relies on Colgate MaxFresh immediately brings about an attitude of revival and re-energises one’s self.
He then brings that newly discovered energy into the marriage festivities and, therefore, injects excitement and joy into the event. The commercial depicts how the refreshing energy of Colgate MaxFresh can transform an ordinary moment into an unforgettable experience.
8. Star Sports Pro Kabaddi
Building on the tremendous success of its inaugural season, with a record 435 million viewers tuning in, the Kabaddi wave continues to sweep the country once again in season 2. Star Sports Pro Kabaddi opened to packed stadiums through its first leg in Mumbai. With a bigger and better Season 2 on offer, Star Sports Pro Kabaddi made it even more ‘stylish’ by signing youth icon and reigning star of Telugu cinema Allu Arjun as its face in the two Telugu states—Telangana and Andhra Pradesh.
The versatile actor, who has won multiple awards for his work, will promote the sport and the league for the millions of Kabaddi enthusiasts in the Telugu-speaking states. The Gachibowli Indoor Stadium in Hyderabad will host the eight-city franchise league from August 4-7, 2015.
Talking about the development, Nitin Kukreja, Head of Star Sports, said, “At Star, we are committed to reinventing the great Indian sport of Kabaddi and setting it in today’s context.
This is going a step further to make the game relevant and aspirational for millions of young and passionate fans across India,” he stated. “Allu Arjun is an actor par excellence and a youth icon. His following stretches across all sections of society. So, we believe that he is the ideal ambassador for the sport in this geography and that this association will further the sport of Kabaddi in this region.”
9. OLX
OLX’s brand ambassador is Allu Arjun. Along with being one of the stars of the lot in Tollywood, Stylish Star Allu Arjun has been synonymous with the brand ambassadorship of some really prestigious corporate products. Brands like Colgate, 7 Up, Joyalukkas, and Lot Mobiles are some of the endorsements he currently does. And now Allu Arjun has signed for yet another brand.
10. Astral
Astral Limited has begun to realise the potential of influencing marketing, and hence, it announces the collaboration of a Telugu-based Indian actor, Allu Arjun. This company manufactures the plastic pipes and water storage tanks used in every household in India and other parts of the world.
The company has bonded with Allu Arjun due to his unique style of dancing and body aura of acting, and this strategic partnership has worked well, which is recorded as the highest revenue-generating feature in the market.
This partnership has worked impressively for both Actor and pipe-making company Astral, and this is called the branding in the market used to attract the largest clients and build a fan following.
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Conclusion
Allu Arjun is one of the famous Indian actors who is known for his acting skills and the best promotional works. Arjun is mostly preferred by most of the companies for their branding and advertisement. It is considered the richest actor, who is attracted by most of the companies to be their brand ambassador.