The interest of a customer revolves around a company’s drive to keep innovating. Society always appreciates the one who is resilient and does not back out from hard work. Today, our lives are so overwhelmed with options that choosing the right product and the right price has become a tedious task. Everyone likes to associate themselves with a brand that delivers creativity in fashion apparels. From major players to localized manufacturers, customers are curious to analyze the value and quality quotient in a fashion product.
Business Outreach Magazine comes ahead to collaborate with Cotton Culture, founded by Mrs. Khusnuma Khatoon, whose goal has been to bring affordable and good quality fashion products to their diverse clientele. Cotton Culture is an expert in designing and manufacturing women ethnic wear. Their brand is a perfect synergy of modern design aesthetics with traditional blend in the Indian textiles market.
Cotton Culture was founded in 2010 after 10 years sincerely focusing on manufacturing fashion products and selling to large retail stores. With a decade of industry experience, the team decided to dip their toes into strengthening a brand value, thereby forming Cotton Culture. The proactive effort to scale their business without any funding draws immense appreciation. In the beginning it was just two retail stores which ultimately grew to about 43 self-managed stores across various regions in India.
An online presence of a company is crucial for today’s customers as they are quite conscious about knowing more on the brand. A successful growth would garner a broad market portraying that the company has been around for years gaining a plethora of customer insights. Along with a quality-driven product line, today’s business will have ample opportunities. Cotton Culture was built of the foundations of learning from time and innovating on their products. Most importantly, they have paid deep attention to what customers want. In spite of COVID-19 downsizing the brand, Cotton Culture impressively grew again in these highly competitive markets.
The team recollects their memories from the early days till now on how they are catering to about 4 lakhs customers, who have products priced from Rs. 499 to Rs. 4,999. Some of the awards won by Cotton Culture are Best Women’s Wear Brand 2018 – 2019 – Xperia Mall (Dombivili – Maharashtra), Best Women’s Wear Brand 2022 – 2023 – Xperia Mall (Dombivili – Maharashtra), Most Admire Store (Retails Award 2023 – 2024) Viviana Mall (Thane – Maharashtra), 2nd Highest Growth in Sales 2022 – 2023 – Prozone Mall (Aurangabad – Maharashtra) and many others. We asked Mrs. Khusnuma Khatoon and Cotton Culture on their successful journey where they said a quote by Sir Thomas Watson, “To be successful, you have to have your heart in your business, and your business in your heart”.
