List of Brands Endorsed by Kriti Sanon

Celebrities as Brand Ambassadors This method has stood the test of time as an effective way for businesses to advertise their products using brand ambassadors. The celebrity’s image is painstakingly constructed to be attractive to the consumer, which is why many companies embrace these brilliant luminaries. A brand’s visibility and recognition increase due to the company associating it with a well-known celebrity. Advertisers draw this benefit through the wide target audience they reach, as most celebrities usually have ample followings. 

Image credit: Amar Ujala

Among many celebrities, Kriti Sanon is mostly recognized as the preferred actress for branding a product for a company due to her fan following and behaviour. People like that give a push to the company to decide to go with such a celebrity.

Here today, we will try to delve into the list of brands endorsed by Kriti Sanon, including her cinema career and its impact on the media world.

Introduction

Kriti Sanon really put her foot into Bollywood with the film ‘Heropanti,’ which makes it somehow apparent that she is really a very popular actress and has a great deal of fans. Now that she has proven herself to be that multi-faceted, bright star, she might just be the right choice for brand endorsements. However, these endorsements will also open doors for such brands and advertisers to avail themselves of her due to the instant access her audience will provide them all. Many such big stars will have marketers circling around them to get publicity for their new products using the megastar as the representation of the brand.

Kriti has acted in many advertisement commercials and even before her biggest Bollywood movie. She has been a model and has done several commercial ads for various brands, including Amul, Samsung, and Himalaya.

“The Tribe” First Startup That Kriti Sanon Founded

Kriti Sanon started her first venture, The Tribe, a fitness start-up, on May 23, 2022. Together with Anushka Nandani, Karan Sawhney, and Robin Behl, she founded The Tribe and announced that they will be launching their app next year.

Co-founder and actress Kriti Sanon of Bollywood stated, “The Tribe helps you get going—the better-fit version of yourself, be it in-studio sessions, group or personal training sessions, or online workouts.” The offering includes bespoke nutrition programs, training workshops, and virtual and in-studio services for end users. 

Being a celebrity on many fronts, Kriti has collaborated with many brands to endorse and represent their products. In the article, we will review all advertisements of Kriti till now.”

List of Brands Endorsed by Kriti Sanon

This list involves the most popular brands for which the most popular actress in Indian cinema, Kriti Sanon, has played an important role in popularizing their products and company name.

1. Pepe Jeans

Kriti Sanon, known for her energetic style of acting, has been an important figure not only in the Indian market but also in the international market, as recently she has been recognised as the global brand ambassador of Pepe Jeans in 2024. 

While commenting on her association with Pepe Jeans, Kriti Sanon said, “Pepe Jeans has always been a synonym for individuality and bold style. I am very exuberant about becoming the global ambassador of a brand that fits into my personal style and connects London’s iconic fashion heritage to an audience that is much bigger.”

2. Whirlpool

Whirlpool Air Conditioners also had Kriti Sanon and Sushant Singh Rajput in March 2018 in one of its ad films to support the product. Now that it is counted as one of the top 9 consumer durable companies in India, 2022. Hence, it chose Kriti Sanon and Sushant Singh Rajput as some of its major endorsers because they have a young following, and Whirlpool wishes to reach out to them.

3. Fossil

On the other hand, Kriti Sanon has been the new ambassador for Fossil, an American watches and accessories brand, since September 13, 2021. Though being a premium brand by all standards, Fossil has penetrated the leading e-commerce websites and stores across India. On assigning Kriti with the brand, Johnson Verghese, the Managing Director, of Fossil Group India, said, “Her chic, vibrant fashion would precisely accompany his authenticity, which fits with Fossil’s being real.” In the advertisement Fossil, one can view Kriti Sanon with her Bollywood friend Varun Dhawan, also a popular celebrity endorsement.

But Kriti Sanon now becomes the latest ambassador of Fossil, which is American watches and accessories, as of September 13, 2021. Although being a premium brand by all standards, Fossil gained its momentum on leading e-commerce websites and stores throughout India. On assigning Kriti with the brand, Johnson Verghese, the managing director of Fossil Group India, said, “Her chic, vibrant fashion would precisely accompany his authenticity, which fits with Fossil’s being real.” In the advertisement for Fossil, one could see Kriti Sanon gracing it with Varun Dhawan—her Bollywood buddy, who is, by the way, an oft-seen face in brand endorsements.

4. Vivel

March 2020: ITC’s personal-care brand Vivel has signed Kriti Sanon as its major promotional face. Soaps and body washes by Vivel are promoted by Kriti. Vivel was one of the very first ads that Kriti Sanon featured as she entered her career.

5. Boult Audio

Indian audio and wearables brand Boult Audio, founded by Varun Gupta, has gained a lot of ground in the audio market. Although the popular Indian brand Boat was on top with a market share of 35.8% in the Indian TWS (True Wireless Stereo) market, Boult Audio managed to steal fifth place for the first time, getting 5.3% of the market. Very proudly, Kriti Sanon is the brand ambassador for this rapidly burgeoning company.

6. Joy

In 2019, the renowned skincare range Joy adopted Kriti Sanon as its brand ambassador for its Honey and Almond body lotion. “The Honey and Almond body lotion campaign is grounded in the mother brand philosophy of ‘Beautiful by Nature,'” explained Poulomi Roy, the Chief Marketing Officer at RSH Global. The campaign was surfaced as one of the most viral of the year based on the fact that “consumers are evolving.”

7. Cadbury Fuse

She appeared in a separate commercial for Cadbury Fuse at the start of 2008. Kriti Sanon is seen playing herself in this commercial. While being interviewed on a talk show, the sound of opening the bag containing peanuts, chocolate, and caramel-filled Fuses captures Kriti’s attention. Forgetting her dignity, she quickly flings her shoes aside and rushes towards the sound to take a bite. The entire scene is brightened by a catchy Bhojpuri song in the background.

8. Parachute Advanced Jasmine

Kriti has been an ambassador of this product for almost four years. On 28 July 2014, she announced her association with Parachute on Twitter. Kriti had a fantastic 2014. After the success of Heropanti, she garnered many projects, and Parachute finalized her as the face of its Jasmine line.

9. Boro Plus

Kriti Sanon was appointed as the face of the Boro Plus television commercial in October 2017. Boro Plus is an antiseptic cream used immensely in India and many more parts of the world. The brand is owned by an Indian multinational conglomerate based in Kolkata.

10. Bata

The 2019 Kriti Sanon for Bata ad came out building upon the idea of surprise, wherein the brand would illustrate in the most unlikely way possible that style and comfort can coexist in the new 9 to 9 line by the company. It is a multi-layered campaign that went beyond just digital, internet, and influencer marketing into retail, print, public relations, and also the CRM channels for Bata.

11. Magicbricks

Online property site Magicbricks appointed Bollywood stars Ayushmann Khurrana and Kriti Sanon as brand ambassadors in August 2019. Both Ayushmann and Kriti have made perfectly apt ambassadors for this campaign, seamlessly with the advertising narrative and reaching a mammoth target audience by the personality of their public image and popularity.

12. Himalaya Personal Care

Kriti Sanon had not yet become what she is today when she appeared in the Himalaya Herbals Oil Balancing Face Wash Gel television commercial. This was one of her early endorsements, being part of those innumerable commercials that she did.

13. Amul Ice Cream

Kriti Sanon had many advertisements before she emerged to become the actress of the hour. She was there in the Amul Ice Cream commercial back in 2011. It was one of her first brand endorsements as a model.

14. Titan

Kriti Sanon went social in 2017. The actress appeared in an ad campaign for the Titan Raga watch collection during that time. Being the face of Titan, Kriti has unveiled a number of new designs with them.

Net Worth of Kriti Sanon

In 2019, the Sanon appeared in the Forbes India Celebrity 100 list holding the 38th position for an estimated annual income of ₹80.9 million (US$970,000). In 2022, the Indian edition of GQ included her in the list of ’30 Most Influential Young Indians.’ She has frequently received accolades for her style statement.

Conclusion

Kriti Sanon has emerged as a well-recognized actress with a successful list of achievements. Not only does she have a colossal and loyal fan following, but she is also a much-liked brand ambassador. One of the most widespread girls, Kriti is featured in numerous commercials; since her modelling days, she has been one of the key figures in campaigns by some of the biggest brands.