Rebel Foods, one of the main players of foodtech industry, bagged an amount of unseen investment from a global investing company KKR. Rebel Foods had closed its biggest round so far, termed as Series G financing; this raised about $ 210 million with leading investor as Singapore-based Temasek at its helm. Growth trajectory should receive an immense thrust from these funds to the India and the Middle East expansion strategy of this company.
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Founded in 2011, Rebel Foods has established itself as a leader in the quick service restaurant (QSR) sector, operating over 450 cloud kitchens across India, the MENA region, Indonesia, and the UK. The company has built a diverse portfolio of brands, including Faasos, Behrouz Biryani, Oven Story Pizza, Lunchbox, The Good Bowl, Sweet Truth, and Wendy’s, among others. This strategic investment from KKR will help Rebel Foods expand its food and beverage brands in its existing portfolio and further strengthen its market position.
India’s Competition Commission (CCI) greenlighting this deal signals regulatory endorsement for Rebel Foods as it looks to take its business to scale. The investment is timely and will enable the company to capitalize on the growing market for food delivery and cloud kitchen services, especially from new markets.
Rebel Foods witnessed an impressive growth in financials during the fiscal year 2024. Revenue from operations was ₹1,420 crore, and the company showed substantial improvement in its financial health, as losses narrowed to more than 42% to ₹378 crore for the same period. This trend reflects the success of Rebel Foods’ business model and operational strategies, thus setting it up for growth in the future.
Rebel Foods operates in a competitive landscape and is competing with other key players such as Curefoods, EatClub, Biryani By Kilo, FreshMenu, Biryani Blues, Kitchens@, Bigspoon, and HOI Foods. The foodtech industry has gained much interest and investment in the last few years as online food delivery is gaining ground and consumer preferences are changing.
An investment from KKR into Rebel Foods is a very strong validation of the company’s business model and its growth prospects. As Rebel Foods looks to expand further and strengthens its brand portfolio, it will be backed by a significant player in KKR navigating the competitive foodtech industry landscape. With a strong financial performance and strategic growth initiatives, Rebel Foods is set to solidify its leadership position in the rapidly changing food delivery market. The partnership, therefore, represents not only the continued investment interest in the foodtech sector but also sets the stage for Rebel Foods to reach new heights in its business journey.
