Nikhil Gandhi is an experienced media professional who recently joined hands with MX Media as its Chief Operating Officer ( COO ). He was formerly the head of India’s short- video making, ByteDance owned platform, TikTok India. He was a leader of his growth in the Middle- East, Turkey, South Asia, and Africa. He terminated his position as the head of the platform in May 2021 and merged himself as the COO of MX Media.
MX Media and Entertainment is an Over Top ( OTT ) platform which has developed media platforms including MX Player and MX TakaTak. It collaborated with Nikhil Gandhi who is expected to contribute to the prosperity and overall growth of the MX Media company. Gandhi claims MX Player to be the leader in the Video Entertainment Space. On being overwhelmed, he added, “ I’m super excited to join the MX team and look forward to the next phase of our growth”.
Planning to be based in Mumbai and Singapore, Gandhi takes the lead to spur the platform’s performance and help it reach an impactful level of growth. Plans include:
⦁ Expanding data-driven information
⦁ Building major impression on stakeholders, advertisers, direct consumers, other media platforms, etc.
⦁ Augmenting the scale and overall scope of revenue sources.
“Nikhil brings decades of experience in both traditional and emerging media platforms and will be a huge asset in taking MX to the next level of rocket-fuelled growth. We look forward to working closely with him.“, complimented the CEO of MX Media, Karan Bedi on the happening of the collaboration with the former TikTok India head.
Gandhi has served on various other media platforms. His key leadership roles in The Walt Disney Company India, the Walt Disney Company, and Times Network are evident of how he specializes in Business Strategy, Business Development, Digital Content, and marketing, etc. Now being a part of MX Media, it will perhaps be driving the monetizing and other platform-related strategies to fortify and enhance the company’s performance.
MX Player
Developed by MX Media and Entertainment, MX Player is an Indian platform with video streaming services. It is accessible in devices- Android, IOS as well the Web. The platform provides services through its mobile app as well. It has roped in more than 280 million active users and provides 12 languages at the user’s disposal. Its headquarter is sited in Mumbai, India.
It was launched in February 2019 as OTT. Its Key Personnel includes:
Chief Executive Officer: Karan Bedi
Chief Operating Officer: Nikhil Gandhi
SVP and Head of Marketing and Business Partnerships: Abhishek Joshi
Chief Content Officer: Gautam Talwar
MX TakaTak
Apart from MX Player, MX Media and Entertainment also introduced a short video-making and sharing app MX TakaTak in July 2020. It is open to all Indian Citizens. The app is competing to lure more demanding influencers and content creators to have unique ideas in various genres. Prompting the audience, Karan Bedi quoted, “ We hope that the creator fund will not only reward them but also inspire them to continue creating impactful content, build an inspiring digital career, and help give back to the society that we all benefit from”.
