According to Allied Market Research, the global FMCG market is projected to reach $15,361.8 billion by 2025, registering a CAGR of 5.4% from 2018 to 2025.
FMCG company Das Foodtech Private Limited, which owns nut butter brand Pintola, has announced its collaboration with cricketer Suryakumar Yadav to endorse its range of nut butter and rice cakes. The company has renewed its contract with Yadav for the second time. Pintola is a Gujarat-based company which was launched in 2012. With this association, the company is aiming to strengthen its market share and connect with young Indian consumers.
Anand Patel, owner of the firm said, “We are extremely thrilled to renew our faith with India’s renowned cricketer Suryakumar Yadav who is without a doubt fast emerging as the most consistent batter in the Indian cricket team off late. He truly embodies the values of the brand, something that seamlessly resonates with the idea of the company,“ he said.
Yadav said, “I am pleased to continue my collaboration with them which has a strong commitment towards offering healthy food choices for consumers. I feel India is already on a journey to becoming a healthier nation which is much more conscious towards a healthier lifestyle. Through this partnership, I hope we can reiterate the importance of healthy and rich food habits, something I firmly believe in.”
According to Allied Market Research, the global FMCG market is projected to reach $15,361.8 billion by 2025, registering a CAGR of 5.4% from 2018 to 2025.
