The OTT platforms with a “mobile-only” package now include Amazon Prime Video Mobile Edition. Mobile-only services from Netflix and Disney+ Hotstar are more affordable.
A new Prime Video Mobile Edition from Amazon is now available for Rs 599 annually. As the name implies, this new subscription will be priced significantly less than the usual plan and geared for mobile consumers. A single-user, mobile-only annual membership called “Mobile Edition” will provide you access to all the newest movies, Amazon Originals, LIVE cricket, and more. Users can sign up for the new subscription online or through the Prime Video app for Android.
The OTT platforms with a “mobile-only” package now include Amazon Prime Video Mobile Edition. Netflix and Disney+ both have mobile-only subscription packages. This gives the platform a more accessible pricing point, which increases viewership volume. The Prime Video Mobile Edition was first introduced as a telco-partnered offering with Bharti Airtel last year. All users will now have access to it, nevertheless.
What features will Amazon Prime Video for Mobile have?
Customers can stream in Standard Definition (SD) quality with Prime Video Mobile Edition. This 480p video is best viewed on devices with tiny screens. For top-tier plans, Amazon offers resolutions of up to 4K. Amazon will still provide the same selection of Indian and foreign films, Amazon Originals, and LIVE cricket. Additionally, subscribers will continue to receive Prime Video Mobile Edition downloads for offline viewing and X-ray powered by IMDb.
The annual cost of the typical Amazon Prime Video subscription is Rs 1,499. This subscription delivers high definition (HD/UHD) content, streaming across devices including Smart TVs, and multi-user access (Profiles). The Rs 1,499 plan includes access to all other Prime perks, such as free fast delivery on Amazon.in, ad-free music with Prime Music, and Prime Reading.
“Over the last six years, we have seen a significant increase for Prime Video in India,” said Gaurav Gandhi, vice president of Prime Video India. The service has grown to be the go-to source for premium content with viewers from 99% of the country’s pin codes. We are thrilled to introduce the annual plan for Prime Video Mobile Edition, which is in line with our commitment to increase access to high quality entertainment for all Americans. Building on the great reception we received from Indian consumers when we introduced this world-first innovation through a telecom association last year, we are now expanding its access by making it directly accessible for subscription through Prime Video’s app and website.
According to Kelly Day, vice president of Prime Video’s international division, “India is one of our most active and rapidly expanding markets globally. Innovations that are aimed at giving clients a great entertainment experience are what have made us successful throughout the nation. India is actually evolving into a hotbed for innovation for Prime Video. Prime Video Mobile Edition is a project that started in India and is currently being implemented in many Latin American and South East Asian nations. We are certain that the new Prime Video Mobile Edition annual plan will contribute to the acceleration of our India business’ growth and provide a broader customer base with access to the service’s premium content. With this launch, we hope to amuse every Indian with live sports and our well-liked on-demand entertainment material.
