Audi India announced on Wednesday that the company will raise prices in the new year, confirming an increase of up to 1.7 percent across the entire range.
These new prices go into effect on January 1, 2023, and manufacturers say they are unavoidable due to rising production and operating costs.
Commenting on the price hike, Balbir Singh Dhillon, Head of Audi India said, “The primary objective of Audi India’s business strategy focuses on a model that begets profitability and sustainability. The price correction is affected as a result of the rising supply-chain-related input and operational costs. The new price range for our models is directed at maintaining the premium price positioning of our brand, ensuring sustainable growth for Audi India and our dealer partners. As a brand, we have always focused on human centricity and we continue to ensure that the impact of the price hike is as minimal as possible for our customers.”
The current Audi India range includes the petrol Audi A4, Audi A6, Audi A8 L, Audi Q3, Audi Q5, Audi Q7, Audi Q8, Audi S5 Sportback, Audi RS 5 Sportback, and Audi RSQ8.
The range of e-Tron branded electric vehicles includes a range of models including the Audi e-Tron 50, Audi e-Tron 55, Audi e-Tron Sportback 55, and India’s first electric vehicle, the Audi e-Tron GT, and Audi RS. Electronic Throne GT.
All the lineups of the electronic model have several design changes from the previous range and are equipped with a new battery pack that enhances vehicle performance.
As per the statements declared by the German Automaker, Q8 e-Tron is the new replacement for the e-Tron. Audi decided to rebrand as part of its first major update since its launch in 2018. The company has announced both standard and sports versions of the Q8 e-Tron.
