With ready-to-eat snacks, Marico expands the Saffola brand

Fmcg company Marico on the noon of Tuesday announced that they are going to expand their Saffola branding by introducing ready-to-eat snacks. 

Saffola Munchiez, a new snack from FMCG company Marico Limited, has just been released. According to the company, the products are made with grains like ragi and makhana, and they aim to enter the ready-to-eat snack market. The new range of products by Saffola is gonna face stiff competition from well established brands including those sold by ITC ltd and PepsiCo 

Saffola Munchiez Ragi Chips and Saffola Munchiez Roasted Makhana in a variety of flavors are among the new products. Both products are currently on the market in general merchandise outlets, and the company announced in its statement that they would soon be available on modern trade and e-commerce platforms.

Marico executives have observed that there is an insane demand for healthier snacking options in the packaged snacks segment. The company have said that its entry into the healthier packaged snacks segment will increase its foothold in the healthy and premium  food segment 

The company have earlier specified that the food franchise is all set to reach a revenue of Rs 650 cr  in the FY23 and Rs 850 Cr to 1000 cr in FY 24

To achieve these goals, Marico has expanded the reach of its iconic Saffola edible oil brand into a number of additional food categories, including oats, instant noodles, honey, spreads, soy nuggets, etc. The expansion of its food business is anticipated to result from its entry into the ready-to-eat snack market.

Sanjay Mishra, Chief Operating Officer (COO), of India Business and Chief Executive Officer (CEO), new business, Marico Limited states that with Saffola Munchiez, we aim to address the rising trend of conscious indulgence among today’s modern consumers. We observed that an increasing number of consumers are preferring branded snacks over unpackaged snacks range.he further added that their new Saffola munchiez will address the need for an healthier better snacking options for our wide-ranging customer base.