Zepto, the quick commerce company, debuts its farmer engagement program and accompanying application.
Zepto has initiated a new program and application aimed at enhancing the involvement of farmers who market their produce, including fruits and vegetables, on the Quick Commerce platform.
During an event held in Manchar, Pune, the company declared its plans to onboard over 300 farmers in Maharashtra onto the Zepto Bloom app.
The app provides farmers with the ability to make informed decisions regarding the sale of their produce, by offering complete transparency of market prices.