GIVA, a D2C Silver Jewellery Startup, Secures £3.5 Million Debt Funding from Alteria Capital.

Indian direct-to-consumer D2C silver jewellery startup GIVA has secured INR 40 crore ($4.8m) in debt funding from venture debt company Alteria Capital.

The company intends to use the funds to manage inventory and expand its offline presence in India.

GIVA uses influencer marketing and performance marketing on Facebook and Google to attract customers and build trust in its brand.