In FY22, the top 28 Indian Fintechs spent $672 million on marketing and advertising

In FY22, the top 28 Indian Fintechs spent $672 million on marketing and advertising.

Advertising and promotion are frequently regarded as essential elements of running a business.

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Startups need to invest in advertising if they want to compete with the big, established businesses.

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The two startups with the lowest operating revenue were INDmoney and Niyo.

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