Microsoft’s Digital Marketing Centre (DMC) platform will no longer support Twitter from April 25, according to an announcement by Microsoft. The platform allows businesses to manage ad campaigns across various social media platforms using artificial intelligence (AI) to optimize and automate marketing campaigns.
However, ad buyers will not have access to Twitter accounts through Microsoft’s tool. Instead, other social media channels such as Facebook, Instagram, and LinkedIn will continue to be available.
Microsoft has made an announcement that they will not be paying for Twitter’s new API, shortly after Twitter disclosed their plan to terminate their old API platform and shift to their latest paid API on the 29th of April. The new API will require companies to pay a monthly fee of $42,000 for entry to Twitter’s public data that has been voluntarily shared by users.
Elon Musk, the head of Tesla, has issued a warning to Microsoft, threatening legal action over their utilization of data from his social media platform, Twitter. Musk alleges that Microsoft unlawfully trained its algorithms using data from Twitter. However, no further details have been provided regarding his assertion.
In the current era of large language models such as ChatGPT, data has become an increasingly valuable asset for companies, as it is critical in training their software. To this end, companies often turn to sources such as Twitter and Reddit to acquire the necessary data. One such company is Microsoft, which has invested a considerable sum of $10 billion in OpenAI’s ChatGPT and integrated an AI chatbot with its Bing search engine.
Musk has previously announced plans to build his own large language model in one of his companies called TruthGPT. In December, he also said that Twitter would “pause” OpenAI’s access to its database.
Overall, the situation highlights the importance of data and access to it for companies working with AI and large language models. The legal implications of using social media data for training purposes are likely to be an ongoing issue as the technology continues to develop.
