Until recently, ONDC had to push individuals, but Paytm and PhonePe backing helped the government-backed platform grow by 100 times | Business Outreach

Until recently, ONDC had to push individuals, but Paytm and PhonePe backing helped the government-backed platform grow by 100 times.

As anticipated, the release of the specific app Pincode from Walmart-owned finance startup PhonePe in early April led to a spike in orders.

The Section 8 company’s initial goal was to receive 100,000 orders by the end of the year.

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To promote employee purchasing, ONDC is also collaborating with several organisations with ties to the government.

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