Our appearance towards civil society has a lot to do with enhancing our confidence in ourselves. We tend to be more happy if we feel we are looking good outside as much as we are inside.
The smile on our faces often resonates the vibe that comes from a good dress or a nice pair of shoes or maybe a really good perfume that you might have found in your local store. Today, Business Outreach Magazine brings to you, a leader, whose compassionate gesture in encouraging others towards building self-personality holds no limit.
A Brief History-
Tarun Saraf created Saanvi Cosmetics with the sole objective to make customers start admiring themselves for who they are. When we spoke to Tarun, he expressed nothing short of unparalleled devotion to achieve more through his multi-brand company. His company creates some of the best quality perfumes, grooming, skincare and beauty products for the market. Their sheer mastery in creating these grooming products is allowing them to dominate the perfume market.
Saanvi Cosmetics under the leadership of Tarun Saraf were instrumental in recognizing the market gap in high-standard skincare and grooming products. So, one of their prime goals was to make inexpensive beauty products that aim to bolster the self-confidence of the customers.
The current consumer market is also bringing a diverse clientele in beauty products where female as well as male individuals are using skincare products. This led to the formation of ‘Mancode’ that focused on the male customers offering a broad portfolio of products.
Struggles and Success Stories-
We can understand from Tarun that he has been successful in scaling the company due to a supervised manufacturing and efficient distribution model. The team has been learning and innovating along the way which ensures their reliance on timely upskilling of their business structures. What is more interesting to notice is that Tarun deeply acknowledges the feedback of his clients, which has helped them stay interactive with the market.
If a product was initially packed in a bottle and the customers demanded a tube packaging, Saanvi Cosmetics did that. In all these precise planning and brainstorming, Tarun highly appreciates the efforts of the supply chain that forms the backbone of a company’s success.
Some Key Takeaways-
Superb delivery of products have retained the loyalty of customers for Tarun Saraf and he plans to provide more quality service. The team under Tarun looks for strict research and development of the products that, although keep them on their toes, are acceptable in this cut-throat market. La French and Mancode are two of the highest yielding brands of Tarun which empower the ‘Make in India’ initiative.
A company showing respect and gratitude towards one another, we get to know about the ethics of Tarun Saraf where he says, “It doesn’t matter how slow you go unless and until you don’t stop. Sometimes when you innovate, you make mistakes. It’s best to admit them and get on improving them”.
