With regard to X (formerly known as Twitter) and the recently launched Threads by Meta, Koo’s strategy avoids direct competition.
Radhakrishna’s post on Threads read, “Threads saw an opportunity to go into a space where Twitter (now X) was faltering, but what they did wrong was that they replicated their lifestyle network of Instagram. All the creators moved to Threads and actually did not know what to do.”
Instead, Aprameya Radhakrishna’s platform targets regional consumers with its language-centric strategy, according to PTI.
Koo is deliberately chasing a certain audience niche, one that might not be familiar with websites like Twitter or Threads, according to The Koo’s Co-founder, who spoke to PTI. Koo is aiming to reach a variety of people, he emphasised.
Koo claimed that the company’s focus is not on direct rivalry owing to its language-oriented strategy, according to the PTI article, when asked about his position in respect to other platforms.
According to reports, platforms like Koo, which are sometimes seen as Twitter competitors, rose to prominence a few years ago in response to vocal calls for the expansion of digital platforms created locally.
These comments were given by Radhakrishna during the book launch for journalist Nalin Mehta. Additionally, he took part in a panel discussion where he emphasised the fact that Portuguese is the third most popular language on the site.
Luiz Inácio Lula da Silva, the president of Brazil, was able to connect with audiences in his own country because to the platform’s language variety and receive 200–300 likes every post.
“We can be social-media-as-a-service, according to your country, since there are problems of data misuse and interference in local affairs“, he said on Koo’s global plans and making reference to other social media companies.
