Reliance Retails Performax activewear has been chosen as the kit sponsor, for the football team and they will unveil their latest kit at the upcoming 49th Kings Cup 2023 in Thailand. Performax has secured rights to manufacture and sell merchandise for AIFF with the goal of making sports more accessible throughout India. You can find Performax products in, over 1,500 stores as well as on various online platforms.
Reliance Retail‘s Performax activewear has been unveiled as the official kit sponsor for the Indian football team by the All India Football Federation (AIFF).
The eagerly anticipated debut of this new kit is set to take place during the 49th King’s Cup 2023, an event scheduled to be held in Thailand from September 7th to 10th. The Indian team will step onto the pitch for their first match against Iraq today.
As part of this collaboration, the homegrown sportswear brand, Performax, will enjoy exclusive rights to manufacture kits for all formats of the game. It will also serve as the sole supplier for all match, travel, and training attire for AIFF, spanning men’s, women’s, and youth teams. Additionally, Performax, in its role as the merchandise sponsor, will have the privilege of producing and retailing these products.
Performax Activewear has a robust presence across over 1,500 stores in India, and its products are readily available on digital commerce platforms like Ajio and JioMart. The official and fan merchandise will be accessible not only at Performax exclusive stores but also at various retail partner locations nationwide, as stated in the company’s press release.
