AppyHigh is a pioneering mobile internet technology company dedicated to narrowing the divide between individuals and technology. Through the development of cutting-edge products and solutions, the company has successfully connected with an expansive user base, surpassing 550 million engagements.
As a mobile internet technology company, crafting global products that captivate and motivate millions on a daily basis. Functioning as a multi-product, global tech entity, committed to constructing utility and content platforms tailored for the next billion users worldwide.
Company Highlights
| Field | Details |
| Startup Name | AppyHigh |
| Headquarters | Gurgaon |
| Industry | Internet Technology |
| Founder | Venus Dhuria and Aneesh Rayancha |
| Founded | 2018 |
| Website | appyhigh.com |
AppyHigh – Industry Overview
AppyHigh is dedicated to reaching a milestone of serving one billion internet users by 2026 through its comprehensive ecosystem of user-friendly everyday applications. This ambitious objective aligns with a vast and lucrative market opportunity. The key facets of this opportunity are highlighted below:
Expanding Smartphone User Base:
With a current global count of 6.3 billion smartphone users, this figure is anticipated to surpass 7.3 billion by 2025. Particularly noteworthy is the potential growth in the developing world, notably in India, where the smartphone user base is projected to escalate from the current 600 million to an impressive 895 million within the same timeframe.
Digital Advertising Industry Growth:
The digital advertising industry in India is presently valued at USD 2 billion and is forecasted to surge to USD 10 billion by 2025, as indicated by the Dentsu Digital India Report 2021. Globally, the sector is poised to reach USD 700 billion, a substantial increase from the current USD 378 billion.
AppyHigh : The Genesis and Evolution of a Startup
With a collective experience spanning over a decade, Venus and Aneesh, both distinguished serial entrepreneurs, joined forces propelled by their shared vision. Aneesh, equipped with a master’s degree in chemistry from IIT Mumbai, and Venus, an accomplished electrical engineer from PEC Chandigarh, crossed paths during their tenure at Reckitt.
In 2014, Aneesh and Venus embarked on a journey that would ultimately lead to the creation of Rutogo, a trailblazing cab aggregator catering to both local and outstation travel.
Their entrepreneurial spirit resonated as they successfully secured funds from friends and family, rapidly expanding their reach to cover bookings in 20 cities within the first 12 months. The venture’s success soared, eventually catching the attention of Ixigo, which acquired Rutogo in 2015. Aneesh and Venus seamlessly integrated their product with Ixigo Cabs, subsequently steering the vertical’s expansion to an impressive 10,000 bookings per day.
Amidst the burgeoning landscape of the internet, driven by the ubiquity of smartphones, Aneesh and Venus discerned four pivotal trends shaping the consumer internet industry. The shift towards mobile-centric experiences, the pervasive use of smartphones in managing daily activities, the abundance of apps on major platforms, and the imperative need for businesses to be self-sufficient from inception were all pivotal realizations.
Motivated by these insights, AppyHigh was conceived as a venture aimed at developing intuitive, user-friendly apps that not only saved time but also enhanced productivity, providing users with a delightful experience. Leveraging their personal savings, Venus and Aneesh meticulously crafted the foundation of AppyHigh, taking on various roles to bring their vision to life. The duo enlisted the assistance of an app development intern while actively spearheading the product design, launch, and the organic scaling of their brainchild.
AppyHigh : Elevating the App Experience through Premium Products and Services
In a vast landscape boasting 6 million apps across various platforms, AppyHigh recognizes and aims to rectify three key challenges confronting users:
Insufficient App Utility: A staggering 89% of apps face uninstallation within 7 days, escalating to 95% within 30 days. This underscores the pressing need to enhance the intrinsic value of downloaded apps.
Space Constraints: Despite users engaging with an average of 80-90 apps, limited phone storage remains a significant hurdle. Notably, 20% of app uninstalls result from insufficient space, ranking as the second most prevalent reason for uninstallation.
App Proliferation: The annual release of nearly 2 million apps contributes to a cumulative total of 21 million apps to date. However, a mere 30% of these applications prove relevant and resilient, emphasizing the necessity for solutions that ensure sustained app viability.
AppyHigh offers a range of cutting-edge products designed to enhance individuality and streamline various aspects of digital interaction:
AI Avatar Maker:
Create distinctive and personalized avatars with our AI Avatar Maker. Featuring over 50 unique AI avatars, this tool allows you to redefine your online presence across social media profiles, personal portfolios, professional networks, and dating profiles.
MageAI GPT:
Our AI-powered chatbot, MageAI GPT, revolutionizes customer interactions by providing quick and efficient answers to inquiries. As a GPT model, MageAI GPT has the capability to retain up to 1000 words from a conversation, ensuring swift and accurate retrieval of information.
Scanner Go:
Experience the convenience of scanning, converting, optimizing, and sharing documents directly from your smartphone with ScannerGO. This pocket-sized, all-in-one scanner app is designed to simplify document management on the go.
Generative AI APP:
In September 2023, AppyHigh introduced the industry’s first generative AI platform. This groundbreaking solution combines an AI picture generator, AI photo editor, chat assistant, avatar builder, VPN, and camera scanner into a unified platform. Our aim is to democratize access to top-tier technology, offering users a comprehensive suite of tools within a single application.
AppyHigh – Business and Revenue Model
In the dynamic landscape of the consumer internet industry, AppyHigh operates on a comprehensive three-pronged business model.
Advertising Revenue: The ubiquity of our products, utilized daily by the masses, positions them as an excellent platform for advertisers to connect with their target audience effectively.
In-App Purchases: Our revenue stream includes subscription services and premium paid features that enhance user experience and satisfaction.
Our platforms boast a staggering billion-plus monthly minutes, fostering everyday personal and work productivity, creativity, and personalized entertainment.
Advertisers, keen on capturing the attention of these substantial audiences, form a significant portion of our revenue stream. The synergy of advertising and in-app purchases empowers us to generate capital for continuous improvement and innovation, creating superior products for our users.
AppyHigh – Customer Acquisition
With the successful launch and scaling of 15+ products in just four years, AppyHigh adheres to a strategic approach that revolves around key principles.
Understanding User Preferences: Our success is rooted in a vigilant observation of emerging user trends, discerning the demands and preferences of our audience. Concurrently, we develop a robust tech stack to facilitate the creation of the Minimum Viable Product (MVP).
Agile Response to Trends and Market Dynamics: Swift action is taken upon identifying opportunities, exemplified by our rapid deployment of MVPs. Notably, AppyHigh seized the initiative to capitalize on the vacuum in the app ecosystem following restrictions on Chinese apps in India.
Organic Growth and Product Market Fit: In the initial stages, we employ organic growth strategies such as SEO, ASO, and content marketing to establish mental availability for our products. This proves invaluable, especially when resources are limited, allowing us to validate the product-market fit.
AppyHigh : Milestones in Business Growth
Over the past four years, AppyHigh has consistently demonstrated a remarkable business impact, achieving significant milestones in its journey:
Robust Financial Performance:
Within a brief four-year timeframe, AppyHigh has generated impressive revenues, reaching a noteworthy 8.1 million USD in 2021.
The company’s financial trajectory is marked by a compelling Compound Annual Growth Rate (CAGR) of 45% over the last two years, reinforcing its sustained growth and profitability.
Extensive App Portfolio:
AppyHigh has successfully launched 15+ applications in the span of four years, amassing over 500 million downloads collectively.
As of 2021, the ecosystem of these applications boasts an active user base of 50 million users on a monthly basis, reflecting the widespread adoption and popularity of AppyHigh’s offerings.
Workforce and User Engagement:
AppyHigh proudly employs a dedicated team comprising 51 to 200 professionals, each contributing to the company’s success and growth.
The platform has garnered significant user engagement, with a remarkable 550 million-plus users actively participating as of October 2023.
Bootstrapped Success:
A distinctive achievement is that AppyHigh has accomplished all of the above while adhering to a 100% bootstrapped approach.
The company’s commitment to organic growth and financial independence has been a cornerstone of its success, reflecting its resilience and strategic management.
AppyHigh : Strategic Approach to Funding
While AppyHigh has remained bootstrapped thus far, the company acknowledges the need for strategic funding to propel its ambitious plans for the future. Recognizing the importance of building a business with sustainable profits and cash flows, the initial funding for AppyHigh was sourced from personal savings.
AppyHigh – Investment
| COMPANY NAME | FUNDING STAGE | AMOUNT | DATE |
| Knocksense | Convertible Note | $150K | Nov 15, 2021 |
| MobiGarage | Seed Round | – | Jul 12, 2021 |
| KIWInow | Seed Round | $250K | Jan 5, 2021 |
| Deyor | Seed Round | – | Mar 15, 2020 |
| Try & Buy Fashion | Seed Round | $1 million | Jun 22, 2019 |
AppyHigh :Competitors & Tools Used
| Aspect | Details |
| Company Name | AppyHigh |
| Competitors | – Adobe Scan (document scanning) |
| – Picsart (photo editing) | |
| – Chrome (browser) | |
| – Bytedance (Chinese tech giant) | |
| – Inshot (Chinese tech giant) | |
| – Meitu (Chinese tech giant, some apps may be banned) | |
| – Thousands of small individual developers worldwide | |
| Tools Used | Tech Front: Taiga (project management) |
| Cloud Platforms: AWS, IoFlood, Azure, DigitalOcean, Nvidia Triton, E2E solutions | |
| Design Team: Figma, Zeplin, Photoshop | |
| Product Management: GSuite, Notion | |
| CMS: Strapi, WordPress | |
| Analytics Team: Firebase, Google Analytics, Clevertap, Jupiter Notebooks | |
| Development Team: Android Studio, VS Code, Xcode, Elasticsearch, Apache Spark, | |
| FastAPI, Celery, Django, rabbitMQ, NodeJs, React, NextJs, GraphQL, Swagger | |
| Operations Management: Docker, Kubernetes, FastAPI, Apache Airflow, Devtron, Lambda, | |
| Jenkins, Github Actions, Ansible, Carpenter, Rancher | |
| Dashboards: Prometheus, Grafana, Kibana | |
| Databases: MongoDB, PostgreSQL, MySQL, RDS, Redis | |
| Cloud Storage: Wasabi, S3 | |
| Version Control: Git | |
| Internal Communications: Slack |
Conclusion
In conclusion, AppyHigh stands out as a forward-thinking company that has successfully navigated the dynamic landscape of the mobile internet technology industry. Its commitment to innovation, user-centric products, and strategic business practices position it for continued success in the evolving digital landscape.
