The role of a brand ambassador is pivotal in shaping and enhancing the image of a brand, playing a crucial role in its growth and success. The ambassador becomes the living embodiment of the endorsed brand, exerting significant influence on consumers and fostering brand awareness. In today’s dynamic marketing landscape, the preference for younger celebrities as brand representatives is widespread. However, defying this trend is the exceptional figure of Amitabh Bachchan, a 79-year-old veteran actor who continues to be a sought-after and relevant force in the world of endorsements.
Known for his timeless elegance, unwavering trustworthiness, statesmanship, maturity, and unparalleled mass appeal, Amitabh Bachchan has consistently demonstrated that age is no impediment to maintaining a commanding presence in both the film and marketing industries. He stands as a testament to the enduring power of his personal brand, making him one of the top choices for brands across the nation and beyond.
Beyond the Silver Screen : Amitabh bachchan Multifaceted journey In Bollywood
Amitabh Bachchan, born Inquilaab Srivastava, boasts an illustrious career spanning more than 50 years, encompassing roles as an iconic actor, film producer, television host, playback singer, and former politician. Recognized as one of the most influential figures in the history of Indian cinema, he secured the ninth position on the list of the most powerful individuals in India in 2019, as reported by India Today.
Earning the moniker of the “one-man industry” during the 70s and 80s by French Director Francois Truffaut, Bachchan’s dominance in the Indian film industry remains unparalleled. His cinematic legacy includes iconic contributions to Bollywood with films such as Sholay, Deewar, Shahenshah, Namak Halaal, Don, Badla, Mohabbatein, Baghban, Pink, Piku, and many more. Additionally, he captivates audiences as the esteemed host of the popular reality show, Kaun Banega Crorepati.
A recipient of numerous accolades, including Filmfare Awards, National Film Awards, and the Dadasaheb Phalke Award, Amitabh Bachchan has been honored by the Indian government with Padma Shri, Padma Bhushan, and Padma Vibhushan for his outstanding contributions to the arts. Further acclaim comes in the form of the Legion of Honour, the highest civilian honor bestowed by the Government of France, recognizing his exceptional career in the world of cinema.
Amitabh Bachchan commands a fee of over Rs 5 to 8 crore for an advertising commercial, with a brand value of $41.2 million (2018) and a net worth of $400 million (2021).
Notable among his endorsements are brands such as Maggi, Emami, Parker Pen, Lux Innerwear, Dabur Chawanprash, Dr. Fixit, Cadbury, Pepsi, Times of India, Tata Sky, Kalyan Jeweller, Navratna Oil, Gujarat Tourism, Mankind, Reid & Taylor, upGrad, JustDial, ICICI Prudential Life, Flipkart, TVS Jupiter, Cadbury Dairy Milk, Cycle Agarbathi, First Cry, Tanishq, and participation in government campaigns like Swacch Bharat Abhiyan, Polio Vaccine, among others.
Amitabh Bachchan’s Crypto Triumph: From Rs 1.6 Crore to Rs 112 Crore in Just One Year!
Amitabh Bachchan’s foray into the world of crypto investment has been notably successful. In a strategic move, he allocated an initial investment of Rs 1.6 crore, witnessing a remarkable surge in value to Rs 112 crores within a mere year. This accomplishment underscores his acumen in navigating the dynamic landscape of digital assets.
In 2015, both Amitabh Bachchan and his son, Abhishek Bachchan, strategically invested approximately Rs 1.6 crore ($250,000) in Meridian Tech Pte, a Singapore-based company founded by Venkata Srinivas Meenavalli. Over the subsequent two and a half years, their investment yielded substantial returns, accumulating a value of close to Rs 112 crores ($17.5 million).
Here Is the List of Brand Endorsed By Amitabh Bachchan
| Company | Product/Service |
|---|---|
| upGrad | Online Education |
| Maaza | Mango Beverage |
| MediBuddy | Healthcare Platform |
| Muthoot Finance | Financial Services |
| Amway | Multi-level Marketing |
| FirstCry | Baby and Kids Retail |
| Maggi | Instant Noodles |
| Cadbury Dairy Milk | Chocolate |
| Kalyan Jewellers | Jewelry Retail |
| Parker Pens | Writing Instruments |
| Emami | Consumer Goods |
| Gujarat Tourism | Tourism Promotion |
| Lux | Beauty and Personal Care |
| JustDial | Local Search Engine |
| Dabur Chyawanprash | Ayurvedic Health Product |
| ICICI Prudential Life | Life Insurance |
| Polio Vaccine | Vaccine |
| Navratna Oil | Herbal Oil |
| Dr Fixit | Construction Chemicals |
| Reid & Taylor | Apparel |
| Mankind | Pharmaceuticals |
upGrad: Elevating Education Through Innovation
In a significant move, upGrad, a Mumbai-based edtech company, enlisted the iconic Amitabh Bachchan as its brand ambassador on February 28, 2022. The subsequent launch of the ‘#upGradAbroad’ campaign on March 23, 2022, marked a new chapter in the brand’s journey. The initiative, spearheaded by Amitabh Bachchan, aims to facilitate Indian students’ pursuit of global education while remaining in India. This ambitious project, encapsulated through strategic advertisements, employs the hashtags #upGradAbroad and #ABchaleABROAD to broaden its outreach.
Maaza: Refreshing Partnerships for Enduring Joy
Founded in 1976 and owned by The Coca-Cola Company, Maaza, the world’s largest tropical fruit drinks brand, orchestrated a campaign blending Amitabh Bachchan and Pooja Hegde in February 2022. Titled ‘Dildaar Bana De,’ this campaign, directed by Bollywood luminary Shoojit Sircar, radiates warmth and joy. The subsequent introduction of the ‘Aam Panna’ variant solidifies the brand’s commitment to refreshing experiences, utilizing the charisma of Amitabh Bachchan to amplify its resonance in the market.
MediBuddy: A Healthier Tomorrow with Amitabh Bachchan
The collaboration between healthcare platform MediBuddy and Amitabh Bachchan, announced on February 8, 2022, has paved the way for an insightful exploration of health and wellness. The MediBuddy Gold subscription, promoted through a compelling advertisement released on March 10, 2022, showcases the actor endorsing the benefits of hassle-free healthcare. The subscription offers families access to free unlimited medical consultations, emphasizing the brand’s commitment to holistic well-being.
Muthoot Finance: Fortifying Trust in Financial Services
Established in 1939, Muthoot Finance, India’s largest gold loan NBFC, initiated its marketing campaign featuring Amitabh Bachchan on February 4, 2022. This campaign revolves around the core values of trust and belief that Muthoot Finance embodies. Amitabh Bachchan’s association with the brand reinforces the message of reliability and credibility in the financial sector.
Amway: Nurturing Entrepreneurship with Iconic Guidance
Amway, a global direct selling company, welcomed Amitabh Bachchan as its brand ambassador on October 27, 2021. The collaboration is designed to leverage the actor’s influence to endorse the Nutrilite range of Amway products. Beyond product promotion, the partnership aims to empower youth and support entrepreneurship schemes, aligning with Amway’s commitment to holistic development.
FirstCry: Connecting Parenthood with Infinite Choices
FirstCry, a leading Indian e-commerce store for baby products, strategically appointed Amitabh Bachchan as its brand ambassador in 2015. The heartwarming commercial, featuring Amitabh Bachchan navigating the plethora of options for infant clothing, struck a chord with the audience. The brand’s CEO, Supam Maheshwari, attests to the impactful collaboration, citing Amitabh Bachchan’s mass appeal and caring grandfather image as key elements.
Maggi: A Brief Yet Impactful Culinary Journey
While Maggi had Amitabh Bachchan as its brand ambassador, the association saw a temporary halt due to a controversy. Nonetheless, the actor’s involvement in Maggi commercials, including the memorable “2 minute waali Meri Maggi” campaign, contributed significantly to the brand’s success. The campaign resonated with diverse audiences, emphasizing the joy associated with quick and delicious meals.
Cadbury Dairy Milk: Sweetening Moments with Universal Appeal
Since 2004, Amitabh Bachchan has been the face of Cadbury Dairy Milk, the beloved milk chocolate brand. The actor’s association with the brand transcends age groups, with the iconic “Kuch Meetha Hojaye” tagline becoming synonymous with celebrations. Cadbury’s managing director, Bharat Puri, acknowledges Amitabh Bachchan’s universal appeal as a driving force behind the brand’s enduring success.
Kalyan Jewellers: Adorning Celebrations with Elegance
Becoming the global ambassadors for Kalyan Jewellers in 2012, Amitabh and Jaya Bachchan played pivotal roles in elevating the brand’s stature. The ad campaign, featuring Amitabh Bachchan buying jewelry for his daughter and wife, captures the essence of familial bonds and celebrations. This collaboration has propelled Kalyan Jewellers to become India’s single largest self-owned jewelry chain.
Parker Pens: A Symphony of Elegance and Writing Excellence
Luxor Writing Instruments enlisted Amitabh Bachchan to endorse the Parker range of pens. From 2001 to 2008 and then resuming the collaboration in 2011, the association reflects the seamless blend of elegance and sophistication. Amitabh Bachchan’s persona aligns perfectly with the timeless appeal of Parker Pens, creating a harmonious partnership that resonates with consumers.
Emami: Ayurvedic Excellence with a Touch of Bollywood Grandeur
Emami Limited, a prominent personal and healthcare products conglomerate, chose Amitabh Bachchan as the brand ambassador for its Boroplus brand. Through engaging television advertisements, the actor has played a crucial role in positioning Boroplus as a natural antiseptic cosmetic brand. Emami’s success in the market is attributed to the effective communication of the brand’s values, facilitated by Amitabh Bachchan’s endorsement.
Gujarat Tourism: Unveiling the Rich Tapestry of Gujarat
Amitabh Bachchan’s role as the brand ambassador for Gujarat Tourism has significantly impacted the tourism sector. The “Khushboo Gujarat Ki” campaign, featuring the actor exploring cultural gems in Gujarat, witnessed a 14% annual increase in tourism – twice the national growth rate. The campaign’s success lies in the seamless integration of Amitabh Bachchan’s charismatic presence with the vibrant landscapes of Gujarat, creating a compelling narrative for travelers.
Lux Industries: Elevating Innerwear Excellence in India
Lux Industries, a venerable player in the innerwear manufacturing sector of India, has secured its position as a market leader since its establishment in 1957. Renowned for its comprehensive range of innerwear catering to men, women, and children, Lux continues to stand out as a prominent name in its niche.
In August 2017, Lux Industries made a strategic move by appointing the legendary actor, Amitabh Bachchan, as the brand ambassador for Lux Venus and Lux Cott’s wool. Following this collaboration, Amitabh graced the Lux Inferno advertisement in October 2019, leaving an indelible mark on the audience. Notably, the advertising campaign also featured the talented Kartik Aaryan alongside the iconic Bachchan.
JustDial Limited: Revolutionizing Local Search with Amitabh Bachchan’s Endorsement
JustDial Limited, a pioneering company offering local search services in India through phone, website, and mobile apps, has significantly contributed to streamlining access to various services. Headquartered in Mumbai, with a robust presence in key cities, JustDial boasts a team of over 10,984 employees.
Amitabh’s association with JustDial has been pivotal in enhancing its popularity. His endorsement in advertisements emphasizes the app’s superiority, features, and its role as a comprehensive solution for diverse customer needs. The actor’s credibility and mass appeal have undeniably contributed to the success of JustDial’s marketing campaigns.
Dabur Chyawanprash: Revitalizing Tradition with Amitabh Bachchan’s Endorsement
Dabur, a stalwart in Ayurveda, revolutionized the 2,500-year-old Chyawanprash formula in 1949, introducing the country’s first branded Chyawanprash. Acknowledging the need for a robust marketing strategy, Dabur roped in Amitabh Bachchan as the brand ambassador to revitalize the product’s image.
Amitabh’s association with Dabur Chyawanprash became a game-changer for the brand, especially during the challenging times of the Covid pandemic. The actor’s involvement in iconic ad campaigns, including a Rs 10 crore campaign showcasing his strength post-Chyawanprash consumption, positioned the product as an immunity-boosting essential.
ICICI Prudential Life: Amitabh Bachchan’s Assurance of Trust and Reassurance
ICICI Prudential Life Insurance Company Limited, a prominent player in the life insurance sector, forged a significant partnership with Amitabh Bachchan. The joint venture between ICICI Bank and Prudential plc established the company’s headquarters in Mumbai, Maharashtra.
Amitabh Bachchan’s association with ICICI Prudential Life as its brand ambassador brought a sense of reassurance to the product. His endorsement fee of Rs 10 crore reflected the trust and credibility he lent to the brand. In an interview, Amitabh expressed his satisfaction with the association, highlighting ICICI Prudential Life’s standing as a trusted life insurance brand.
The collaboration between Amitabh Bachchan and ICICI Prudential Life has successfully communicated the message of security and reliability associated with life insurance, making it a prominent choice for individuals seeking financial protection.
Polio Vaccine Campaign: Amitabh Bachchan’s Advocacy for Immunization
Amitabh Bachchan’s commitment to social causes extends to his role as the face of the Polio campaign in India. Partnering with UNICEF, Amitabh has played a pivotal role in spreading awareness about the availability and importance of the polio vaccine.
The award-winning campaign, titled “Do Boond Zindagi Ki,” emphasizes the significance of the two drops of the polio vaccine. Through television and radio advertisements, Amitabh Bachchan’s influential presence has encouraged parents, especially in rural areas, to prioritize polio vaccination for their children.
Amitabh’s active involvement, including public appearances and field visits to remote areas, has significantly contributed to the success of the polio vaccination campaign. His popularity, credibility, and humanitarian efforts have made a substantial impact in creating awareness and fostering immunization.
Navratna Oil: Cooling Benefits Endorsed by Amitabh Bachchan
Navratna Oil, a popular Ayurvedic product known for its cooling benefits and relief from headaches and body aches, enlisted Amitabh Bachchan as its endorser. Emami Oil, the product’s manufacturer, strategically utilized Amitabh’s influence to promote the brand through multiple advertisements.
In the latest campaign, Amitabh not only featured but also lent his voice to the iconic Pyaasa song “Sir jo tera chakraye,” adding a touch of nostalgia to the promotion. Despite his numerous endorsements and investments, Amitabh Bachchan remains active on the professional front with upcoming projects such as Runway 34, Brahmastra, Jhund, Goodbye, and The Intern.
Dr Fixit: Building Trust with Amitabh Bachchan’s Endorsement
Dr Fixit, a leading waterproofing expert under the Pidlite brand, has positioned itself as a reliable solution for ensuring leak-free homes. In August 2016, the brand strategically chose Amitabh Bachchan as its brand ambassador, aligning his image with their flagship campaign.
Amitabh’s association with Dr Fixit continued until the brand’s December 2020 campaign, where he played a pivotal role as the face of the brand across various engagement platforms. The collaboration emphasized trust and reliability, essential attributes for a waterproofing solution.
Reid & Taylor: Reinventing Elegance with Amitabh Bachchan
Reid & Taylor, a renowned fabric and suiting brand founded in 1998 by S Kumar’s Nationwide (SKNL), embraced Amitabh Bachchan as its brand ambassador in July 2013. The association saw Bachchan featuring in multiple advertisements, contributing to the brand’s image of sophistication and elegance.
Mankind Pharma: Fortifying Healthcare with Amitabh Bachchan’s Endorsement
Mankind Pharma, a prominent pharmacy company in India, collaborated with Amitabh Bachchan in October 2017, designating him as its brand ambassador. The partnership aimed to enhance the brand’s visibility and credibility in the pharmaceutical sector.
The latest Mankind ad, launched in September 2021, continues to feature Amitabh Bachchan, reinforcing the brand’s commitment to quality healthcare. With operations spanning 34+ overseas destinations and a vast customer base, Mankind Pharma benefits from the association with the legendary actor.
Conclusion
Amitabh Bachchan stands as a beacon of excellence in brand endorsements, defying age-related stereotypes and showcasing an enduring influence in the marketing landscape. His illustrious career, spanning over five decades in the film industry, has translated into a powerful personal brand that continues to be relevant and sought after. The trust, statesmanship, and mass appeal associated with Amitabh Bachchan make him an ideal choice for brands across various sectors.
In essence, Amitabh Bachchan’s enduring success in brand endorsements is a testament to his timeless charisma, credibility, and adaptability. As he continues to actively engage in various projects, his influence remains a driving force in shaping consumer perceptions and fostering brand success across diverse industries.
