From Fizz To Fruity: Parle Agro’s Journey In Beverage Innovation

Parle Agro, an extension of the same Parle Products family, went back to the year 1929 when it was established as an enterprise of the Chauhan family in British India

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From Fizz To Fruity: Parle Agro’s Journey In Beverage Innovation

Parle Agro, an extension of the same Parle Products family, went back to the year 1929 when it was established as an enterprise of the Chauhan family in British India

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The original Parle company underwent a strategic division, resulting in three distinct entities, each under the ownership of different factions within the Chauhan family.

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Headed by Vijay, Sharad, and Raj Chauhan, this division owns renowned brands such as Parle-G, Melody, Mango Bite, Poppins, Kismi Toffee Bar, Monaco, and Krack Jack.

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Parle Agro: Led by Prakash Chauhan and his daughters, this segment holds ownership of popular brands including Frooti and Appy Fizz.

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Parle Bisleri: Under the leadership of Ramesh Chauhan, this division focuses on the Bisleri brand.

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Parle Agro’s strategic approach to Brand Building and Category Creation underscores a commitment to innovation.

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