Former Freshworks executives led Highperformer.AI received extra financing in a seed funding round headed by Venture Highway, with participation from Neon, DeVC, and other angel investors. Highperformr for Teams, the startup’s first product, uses generative AI and LLMs to assist B2B companies maximize their return on investment (ROI) on social media campaigns. The new funding will be used to boost the startup’s R&D efforts, enhance the platform’s internal AI capabilities, and broaden its distribution network.
Highperformr.AI, a marketing SaaS startup founded by former Freshworks executives Ramesh Ravishankar and Srivatsan Venkatesan, has raised $3.5 million (INR 29.2 crore) in a seed round led by Venture Highway, with participation from The Neon Fund, Matrix Partners-backed DeVC, and other angel investors.
Highperformr.AI, founded in July 2023, uses generative AI and LLMs to create a social media management software that helps organizations maximize their return on investment (ROI) from social media campaigns.
“The 95% of users who do not actively seek for things online are frequently disregarded in demand generating efforts. Ravishankar, cofounder and CMO of Highperformr, stated, “We’re flipping the script by focusing on the 95% of users who aren’t actively searching for products online and building a community and target audience that can drive meaningful engagement and conversions.”
The Chennai-based business recently announced the release of its first product, Highperformer for Teams. The product is designed to assist B2B firms in streamlining their social media workflows, managing social publishing at scale, enabling team collaboration, increasing brand recognition through employee advocacy, driving social selling, and monitoring performance with social AI-driven analytics and insights.
The new funding will be used to enhance the startup’s research and development activities, native AI capabilities, and distribution network.
According to Inc42, “With the seed round of funding, and the positive response to our first product, Highperformr is set to shake up the social CRM market and build a product that will leverage LLM and GenAI technology to redefine how B2B companies engage with their audience and drive growth,” Venkatesan, Highperformr’s cofounder and CEO
On the other side, Venture Highway has gradually expanded its portfolio of AI/ML firms. It has recently invested in startups such as Vaultedge, Ripik, EZDubs, Applied Intuition, Unstudio, SigTuple, and Ema.
“The large TAM and the incumbents’ pre-GenAI-era solutions leave a significant opportunity for Highperformr to innovate and disrupt the social CRM market,” said Priya Mohan, partner at Venture Highway.
