Yatra Online Acquires Additional 4.5% Stake in Adventure and Nature Network (ANN)
This strategic move signifies Yatra’s commitment to expanding its footprint in the burgeoning adventure tourism market.
The acquisition of the additional stake in ANN, a prominent player in the adventure tourism sector, brings Yatra Online’s total holding in the company to a significant percentage.
Adventure tourism has emerged as a lucrative segment within the travel industry, with more travelers looking for experiential trips that go beyond conventional leisure travel.