“Stopping advertising to save money is like stopping your watch to save time.” What is the need of advertising? To sell a product or a service? Brand awareness? Informing the

A company’s ability to market effectively may determine whether it survives or dies. While creating an advertisement, one must know how to create ads that appeal to the right customers

Programmatic advertising, in general, has reached a high degree of maturity. Though there is still some dispute in this area, overall awareness and comprehension have progressed in all areas.  Rise

The new advertising campaign for Nippon Paint, India was launched recently. The marketing campaign emphasizes Spotless Nxt’s patented ‘Swan-back’ technology. This prevents water-borne stains from penetrating the paint and forces

Bollywood actors Ranveer Singh, and Jacqueline Fernandez have been listed by the Advertising Standards Council of India (ASCI). They have violated the criteria for influencer advertising in digital media. Introduction

For its current campaign, WhiteHat Jr has enlisted Bollywood superstar Hrithik Roshan. He encourages youngsters to sign up for a free online coding session and try out the platform. About

Budweiser and one of its legendary Clydesdales will return to the Super Bowl in a commercial that celebrates overcoming obstacles. The campaign ad will be directed by Chloe Zhao. About

The round-eyed, chubby cheek, blue-haired girl in her trademark red polka dot dress with a red polka dot bow. This is the description of one of the most famous advertising

In recent years, we have seen a dramatic change from conventional advertising to integrated advertising. As an integral part of integrated marketing communications, Public Relations or more commonly known as

The key ingredient for the success of a social media marketing recipe is strategy. If you don’t follow a good strategy, you might be posting the content for the sake

In this dynamically changing world of fashion, eyeglasses have gone beyond just vision aid; nowadays they express one’s personality. The most important function occupied by eyeglasses is from vision defects.

From the famous blue-haired Amul girl to Air India’s Maharaja to Vodafone’s Zoo Zoo, India has witnessed various famous mascots.  Becoming a big business or a brand and connecting with