AGRIM, a rapidly growing B2B agritech startup, has closed its latest Series B funding round with up to $17.3 million, about 145 Cr, led by leading investment advisor Asia Impact SA. The funding drive also witnessed significant participation from returning investors like Kalaari Capital, Omnivore, India Quotient, and Accion Venture Lab, reflecting solid investor faith in AGRIM’s long-term goals and prospects.
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Headquartered in Gurugram, AGRIM has said it plans to use the new capital to strengthen its tech infrastructure, expand its services, and ramp up operational capabilities, according to an official statement from the company. Commenting on this development for the founding duo of Mukul Garg and Avi Jain, they said that together, they have a larger vision for AGRIM-to make it the default platform for agri-input retailers. The capital infusion will further enable AGRIM to invest in state-of-the-art technology and human capital, driving the delivery of breakthrough digital solutions for the agri-inputs supply chain ecosystem in India.
AGRIM is an B2B marketplace that was founded in 2020 by successful serial entrepreneurs Mukul Garg and Avi Jain. It bridges the gap between the farmers and agri-input dealers in buying essential agricultural inputs like seeds and pesticides directly from verified manufacturers.
The product catalogue is quite long, entailing four main categories: seeds, agrochemicals, nutrition, and tools; each one of these branches into other subcategories like herbicides, fungicides, and pesticides for complete crop protection solutions.
AGRIM claims an inventory of 30,000 stock-keeping units and has as its trusted partners 1,200 manufacturers and 25,000 retailers-a further demonstration of its extensive reach and influence in the agricultural ecosystem.
Key milestones include the previous Series A funding in which the startup raised $10 million, with Kalaari Capital leading back in 2022, and the continued support of existing investors-demonstrating sustained investor confidence in AGRIM’s growth trajectory and market positioning.
Competing in the fiercely competitive agritech space, AGRIM competes with leading industry names such as DeHaat, AgroStar, BharatAgri, and CropIn among an ocean of players for market lead and innovation pole position in the agri-input procurement sector. This comes amid a heightening of investor interest in Agritech startups, with a bunch of notable funding rounds being witnessed across the board.
Agrizy recently closed a $9.8 million Series A round co-led by Accion and Omnivore, while Poshn raised $4 million in equity and $2 million in debt as part of a pre-Series A round co-led by Prime Venture Partners and Zephyr Peacock India, rounding up a robust investment landscape within the fast-growing agritech space.
Consequently, with agritech startups gearing up to capture a sizeable share of the growing agriculture market-a segment touted to swell into a $25 billion opportunity by 2025-the successful funding round by AGRIM underlines its strategic positioning, innovative offerings, and relentless commitment toward changing the face of agri-input procurement in India and beyond.
