This captivating collaboration aims to showcase India’s extraordinary heritage stays and invigorate cultural tourism. As part of the visionary ‘Visit India 2023’ initiative, Airbnb will become an enthusiastic partner to the ministry, working hand in hand to promote inbound tourism.
Image-: Hospitality Biz India
In an astonishing move, the renowned online accommodation hosting platform, Airbnb, has recently announced the signing of a remarkable Memorandum of Understanding (MoU) with the distinguished Union Ministry of Tourism. This captivating collaboration aims to showcase India’s extraordinary heritage stays and invigorate cultural tourism. As part of the visionary ‘Visit India 2023’ initiative, Airbnb will become an enthusiastic partner to the ministry, working hand in hand to promote inbound tourism.
As an embodiment of this partnership, Airbnb plans to launch a captivating ‘Soul of India’ microsite dedicated exclusively to the global audience, providing a mesmerizing glimpse into India’s opulent culture and architectural marvels. With utmost zeal, Airbnb expressed its commitment to supporting hosts in unexplored tourist destinations, empowering them to promote their exquisite homestays. Moreover, the company endeavors to strengthen host capabilities, fostering a responsible hosting culture that embraces sustainability and ethical practices.
Under the umbrella of this momentous MoU, Airbnb will actively engage in training micro-entrepreneurs in emerging destinations, aligning with the ministry’s prestigious flagship scheme. As a testament to their dedication, Airbnb also pledged to share invaluable travel and homestay insights with the ministry, facilitating well-informed decision-making on responsible tourism policies and training requirements.
G. Kishan Reddy, the esteemed Union Tourism Minister, expressed utmost enthusiasm for the global reach of Airbnb, highlighting how it will magnify the visibility of India’s distinctive and diverse accommodation offerings. This invaluable exposure will grant travelers an unparalleled opportunity to immerse themselves in India’s resplendent heritage firsthand. The minister further emphasized that this partnership will not only foster the growth of inbound tourism but also create remarkable economic prospects for local communities, ultimately placing India in a league of its own on the global tourism map.
Amanpreet Bajaj, the Airbnb General Manager of India, Southeast Asia, Hong Kong, and Taiwan, shared his profound excitement about this MoU, underscoring its pivotal role in unlocking new economic and social opportunities through tourism in India. Bajaj emphasized that this collaboration will reinforce the Incredible India brand, introducing the world to the magnificent richness that India has to offer, thereby captivating the hearts of international travelers far and wide.
