Going through a path that is well laid-out and figured will get one standardized conclusion. Success is inaccessible and not for the faint hearted. Something that strikes us as interesting is that leaders like Dharmesh Goswami and Radhika Goswami, who also happen to be brother and sister, understood the complexities in the cosmetics industry. Products containing chemicals which are harmful for consumers are sold with flashy marketing and ad campaigns.
By founding Amrit Mathan in 2024, Dharmesh and Radhika went forward and decided sustainable planet as the only answer, period. Using beauty products with hidden ingredients is a compromise for a customer and harms the entire efficacy of an opportunity-enriched sector. One of the most pivotal aspects of Amrit Mathan is that the brand empowers the science of Ayurveda and is providing products that are made with time-tested formulations.
Both Dharmesh and Radhika acknowledge that society has got itself into the vicious loop of using harmful and unhealthy products. Both the siblings analyzed this growing market mindset where quick fixes were getting standardized due to the lack of authentic healthy beauty products.
The young minds of Dharmesh and Radhika sheds vast optimism on building an inclusive and safe environment for the next generation. Amrit Manthan, under the leadership of Dharmesh and Radhika Goswami, is a breath of fresh and vibrant entrepreneurial spirit that is taking Bharat to economic powerhouse. In the early days, the siblings handled every operational element from R&D to logistics.
With growing customer support, Amrit Mathan is scaling at an impressive rate. Dharmesh Goswami is an expert digital marketer and Radhika Goswami is an expert web and app developer and she is also a certified ayurveda cosmetologist. Together their minds synergize to build Amrit Mathan on the 4 impeccable products. The products from Amrit Mathan are 100% natural, with zero chemicals and have no artificial colour or fragrance.
Dharmesh and Radhika aim to position Amrit Mathan as a people-choice brand which does not share buzzwords like natural ingredient products but actually delivers the good products to the customers. The founders share that Amrit Mathan’s brand awareness stands at around 16 lakhs people which they are looking forward to scale to about 80 crores by the end of 2025.
The company has also been collaborating with influencers to educate the internet and the market on the ethics, principles and practise of Amrit Mathan. When we asked Dharmesh and Radhika on their vision on business growth, they said, “In a world where you can be anything, be kind. Business is not just about making money; it’s about making a difference in other people’s lives.”
