It is a tough job to appreciate the value of consistency. But after someone gets the hang of it, the world is at their disposal. Being investing oneself in inspiring generations is rather a tougher job. But if anyone does not embrace toughness, innovation will cease to exist. We, at Business Outreach Magazine, call invested inspirers as ‘entrepreneurs’. These are a unique breed of humans who never cease to foster a thoughtful mind, scale a product that benefits a nation’s economy and draft a productive pathway for upcoming visionaries. There is a saying that ‘life is not a sprint but a marathon’ and so is building a business and shaping monumental economic development.
Our edition Business Trendsetter 2025 is not just the tip but the entire iceberg which accumulates the best business minds of the year. To that point, Anand Dhabu marks a deep voice with over 27 years of experience in the supply chain industry with Supersonic Distributions and Private Limited. On their 30th anniversary, the company led by the esteemed Anand Dhabu reflects on the journey and pulls up the brevity of building a solid team over time. Most importantly, our insights decipher not just making a business operation sustain a rock solid system but holding onto a broader goal to serve the demanding market of logistics and supply chain.
Anand Dhabu leads Supersonic with a strategic vision to expand in the opportunity-driven markets of the Middle-East, Africa and Asia. Supersonic is more about working with the ecosystem of a community. The growth of the company aligns with the growth of its team and Anand Dhabu hugely believes in the importance of setting a benchmark in market trends and not just following it. The import-export industry is highly competitive and always tailored with constant strategic challenges. This very limitlessness motivated Anand Dhabu to build a career around supply chain management and contribute to the national economy.
During the early turns of his career in the logistics industry, Supersonic was assigned to complete a prestigious and pivotal project which underlined an important supply chain network in South East Asia. The project, filled with challenges, came out as a testament of hard work of Anand Dhabu and his impeccable leadership in leading Supersonic Distributions. This timeline also highlighted the growth of a mindset of professionalism and ethical business practices of Anand Dhabu. Anand has been vocal about the fact that supply chain management has huge ties with culture innovation. It is a prime forte of Anand to build relationships based on the cultural diversity that colors the progress in Supersonic Distributions.
The market heavily relies on data and technology. And this is where Supersonic Distribution is equipped with Artificial Intelligence and Data Analytics for strategic-decisions. Working on the numbers game is crucial for any business growth and Anand has always stayed updated on that front. Due to the embracing of technology within Supersonic Distributions, client satisfaction and engagement have skyrocketed leading to the ‘win-win’ for all stakeholders. Growing together and shaping the purpose for a thriving economy has always aspired within Anand Dhabu.
In a world of corporate productivity, Anand Dhabu is a testament of ethics, compassion and mindful growth. Such a firm personality of Anand Dhabu has been the seed of a broad educational background. He holds a Bachelor of Engineering (BE) degree in Mechanical Engineering from MIT Pune. This degree laid a strong foundation on Anand Dhabu in grasping a complex manufacturing process and engineering principles. Additionally, Anand pursued a certification in Cost Accountancy from the Institute of Cost Accountants of India. This training exposed him to essential financial management and cost control skills, which are crucial for strategic business decision-making.
Furthermore, Anand Dhabu completed his Master’s degree in Materials and Finance from IMED. This program is a joint curriculum of material science with financial management. The master’s degree has enhanced his skillset in compartmentalizing resources in production and supply chain setting. But Anand’s stellar educational path did not end here. He went on to finish a specialized course in Supply Chain, Logistics, Materials, and Supply Chain Management at the Indian Institute of Management, Kozhikode which gave him insights into global supply chain strategies and logistics optimization. He also successfully cleared Level 1 of the CFA program, which underscores his abilities in financial analysis and investment management.
The overwhelmingness of international trade is seamlessly handled by the veteran decision-making abilities of Anand Dhabu. For the last three decades, Supersonic being a 3-star expert house, has dealt with a wide variety of products from agricultural commodities to engineering machinery. Supersonic also deals in stationery products and addresses a wide range of markets.
Anand Dhabu is a person of interest, who acknowledges the value of a work-life balance. He is indebted to his family for their support and well-wishes in his success. A book aficionado and an avid explorer can be said to describe the warm side of Anand Dhabu. He cannot stress enough on the fact that these leisurely pursuits are a catalyst of joy that helps Anand to excel in his professional spectrum. Some of the awards won by Anand Dhabu are Excellence in Supply Chain Management Award, Best Innovation in Export Industry Award, Best Organization for the Year in Overseas Business of Import and Export at the Asia Leadership Awards 2024, Maharashtra Udyog Gaurav Puraskar 2024 and many others. When we asked Anand Dhabu on his take on business growth, he said, “Maintain focus; it’s the compass that guides you to your goals.”
