Better Beauty said that it aims to achieve INR 7.2 Cr annual revenue rate and grow its product portfolio up to 10 in a year. It sells products via its website and e-commerce marketplace–Vanity Wagon.
TV Actress Anita Hassanandani-led direct-to-customer (D2C) startup Better Beauty has raised $200K from Indian cosmetic brand Lotus Herbals. Better Beauty plans to utilise the funds for brand marketing, research and development, and grow its offline presence. Further, the startup plans to use the fresh capital to expand the team, enhance product offerings, and make acquisitions.
“Better Beauty- is a luxurious, sustainable, and honestly crafted skincare brand on a mission to deliver clean and conscious beauty products,” said Nitin Passi, chairman, and managing director, Lotus Herbals.
Founded by Vanity Wagon’s cofounder Naina Ruhail and television actress Anita Hassanandani, Better Beauty is a clean beauty brand. It offers a range of skincare products such as moisturizers, face serums, and face cleansers, among others. Better Beauty said that it aims to achieve INR 7.2 Cr annual revenue rate and grow its product portfolio up to 10 in a year. It sells products via its website and e-commerce marketplace–Vanity Wagon.
Better Beauty claims to have delivered products to over 10K customers so far. It further plans to foray into international markets and create an exclusive product line based on new cell technologies that are employed in the skincare segment, the startup said.
Ayush Singh
