PC: PR Newswire
Pre seed funding round worth ₹5 crore (about $582,000) is secured by the beauty and personal care brand Antithesis. Two of the largest investors took the lead for the round: Rukam Capital and V3 Ventures. The money raised in this funding round promises to be a good beginning for the digital first beauty company, which aims to disrupt the personal care space.
The funds will be used strategically to create strong yellow line products, increase market and distribution channels and strengthen the brand in competitive personal care segment.
A Unique Approach to Beauty and Personal Care
Antithesis, as founded by Aparna Saxena, is us one of the beauty brands that does not have any practice of traditional beauty brands where we treat personal care products like it is technology. This particularly approach grants the company the chance to keep innovating on a constant basis and launch new features and enhancements according to consumer issue and adjust loads. Saxena’s aim is to apply the modern consumer to his brand and not only that but to change with their needs.
About the Investors
Rukam Capital: Known for its focus on high-growth consumer brands, Rukam Capital has built a strong portfolio over the years. The firm has invested in notable brands such as Beco, Sleepy Owl, Yoho, GO Desi, upliance.ai, and Indus Valley. Their expertise in scaling consumer brands adds significant value to Antithesis’s growth plans.
V3 Ventures: A founder-led early-stage fund backed by the Verlinvest group, V3 Ventures has a reputation for supporting disruptive consumer companies worldwide. Some of its investments include Kuku FM, Go Zero, Dil Foods, Ugaoo, and Deconstruct. With a global perspective and a focus on innovation, V3 Ventures aligns perfectly with Antithesis’s goals.
Future Plans for Antithesis
Antithesis also gets fresh capital to further enhance its digital first approach with the expansion of what it offers in multiple distribution channels. The brand will be bringing in the new and exciting products for the modern consumers. The company will use consumer insight and market trends to position itself as one of the leading players in the beauty and personal care industry.
The funding underscores India’s beauty and personal care market’s attractiveness to investors who are also increasingly interested in countries where consumer behaviour and related preferences are changing as a result of new technology.
Conclusion
It’s also noteworthy that Antithesis closed the last round of funding in recent months. The brand now has strong backing from Rukam Capital, V3 Ventures and now heads to the market with innovation, technology, and a consumer first focus to do just that. This is success story for which one can see huge opportunity in the Indian beauty and personal care sector.
