Industrial equipment manufacturer Graco has expanded its footprint in the Middle East with the recent opening of an advanced Application Support Center in Dubai. Located in Dubai South, the new 4,000 sqft facility aims to provide more hands-on services and training to Graco’s expanding customer base across the MENA region.
In a market like the UAE and broader Gulf which has major ongoing construction projects and infrastructure development, there is growing demand for high-quality fluid handling solutions. Graco has been operating in the region for over 20 years and has seen steady sales growth supplying equipment for applications like spraying, pumping, metering and dispensing various liquids.
However, as projects increase in technical complexity, end-users require more sophisticated support. The new Dubai center allows Graco to directly demonstrate products, provide customized settings and train technicians locally rather than flying experts from other geographies. It houses industry-leading equipment for spray, sealant and adhesive application across various industries like painting, coating, manufacturing and oil & gas.
Customers can visit the facility for hands-on equipment trials, set-up guidance and advice on maintenance best practices tailored for MENA market conditions and applications. Experienced application engineers are on-site to assist contractors, OEMs and end-users across material selection, system design and optimized spray parameters for maximum efficiency.
Specialized labs also allow thorough testing of new material formulations for things like concrete curing, fireproofing coatings and waterproofing jobs. Custom blendings can be calibrated to ensure consistent, high-quality application. The center further aids technology transfers for complex turnkey solutions involving robotics, customized pumps and meter-mix dispensing units.
Graco aims to build long-term partnerships through the new center’s capabilities which surpass traditional distributor-only models. By directly engaging customers, it can better understand dynamic MENA requirements and customize global technologies. The opening demonstrates Graco’s strong commitment to local presence and after-sales support crucial in a competitive infrastructure sector.
As ambitious projects like Expo 2020 legacies and World Cup 2022 construction wrap up, there will be ongoing refurbishment and facility maintenance needs. Graco is well-positioned through the Dubai center to capture this servicing demand and further cement its leadership in MENA fluid handling over the coming years.
