Ashok Leyland, the cornerstone company of the Hinduja Group, announced the introduction of an e-marketplace designated ‘Re-AL’ for the used commercial vehicles segment on Saturday.
Ashok Leyland is a significant Indian car company that specializes in commercial vehicles such as buses, lorries, and defense vehicles. The firm is based in Chennai and has a global presence in more than 50 countries. Raghunandan Saran, a liberation warrior, and visionary entrepreneur created Ashok Leyland in 1948.
Ashok Leyland has established itself as a prominent participant in the Indian car industry throughout the years, offering a diverse variety of products that serve various sectors and industries. The firm has a significant emphasis on innovation and has spent extensively in research and development to produce products that are efficient, dependable, and environmentally friendly.
Ashok Leyland has also been recognized for its dedication to sustainability and social responsibility. The corporation has adopted several steps to lessen its environmental impact, including the use of alternative fuels and the development of electric cars. Furthermore, Ashok Leyland has a robust corporate social responsibility program that focuses on education, healthcare sector, and community development.
The company has increased its worldwide reach in recent years via strategic alliances and acquisitions. The firm has formed joint ventures with organizations in Europe, Africa, and the Middle East, as well as purchased many enterprises to expand its product offering and services.
This portal is designed to facilitate clients in exchanging their current vehicles for an Ashok Leyland lorry or bus, facilitating enhancements.
“The used commercial vehicle industry is primed for disruption. Leveraging our digital platform, there are many opportunities for us to provide customer-centric solutions,” said Ashok Leyland MD and CEO Shenu Agarwal.
In a statement, the heavy commercial vehicle manufacturer based in the city stated that it seeks to bring more transparency to the unorganized used vehicle ecosystem. Through the digital service, consumers will have access to a variety of features, including validated documents and the ability to choose their preferred vehicles.
“This used vehicle e-marketplace solution marks a significant milestone in our digital transformation journey,” the CEO said.
Sanjeev Kumar, the President of Medium and Heavy Commercial Vehicles at this company, emphasized the significance of the used vehicle business as a critical focus area. He stated that this segment provides consumers with the opportunity to sell their vehicles at a higher resale value.
“We believe this e-marketplace will help in enhancing the overall customer experience in exchanging their old vehicles for brand new Ashok Leyland trucks and buses,” added Kumar.
