AstroTalk, a market leader in astrology and horoscope consultation, intends to make a bold jump into the D2C vertical. Moving into 2025, the company has carved out an aspirational revenue benchmark of ₹1,250 crores. They want to grow their service offering and reach a wider audience, as they embrace the almost insatiable demand in astrology and personalized guidance during these strategic endeavors. 

PC: Karostartup

 Expanding Service Offerings

AstroTalk has created a reputation of providing astrology consultations on its platform and is linking the users with experienced astrologers. Under the new D2C initiative, the company plans to move beyond consultations into offering astrology-based products. The products would include personalized horoscope reports, tarot readings, and wellness products in line with astrological practices. This would develop an all-inclusive ecosystem to counter the needs of the wide spectrum of customers for AstroTalk.

Market Potential

The D2C market in India has been witnessing exponential growth with increasing internet penetration and a change in consumer behavior to shop online. The demand for the astrology sector has seen an increase in the number of individuals seeking guidance and insight into their lives. AstroTalk is well positioned to capture a greater share of this market.

Strategic Partnerships and Marketing

AstroTalk will invest in marketing and strategic investment partnerships to meet revenue targets. Influence and social media will drive marketing for the company as it will bring value to creating content that actually engages with a target audience in order to get brand awareness with the customer as a final buy.

Financial Growth and Projections

AstroTalk enters D2C vertical with the company’s growth already strong. In the last fiscal year, AstroTalk had posted a revenue of ₹300 crore. There was a healthy demand for its services. With a new D2C strategy placed in place, it is hopeful to scale up its business and hope to reach an ambitious revenue mark of ₹1,250 crore by FY25.

Entering the D2C vertical is a very significant milestone for AstroTalk and marks the company’s commitment towards innovation and growth. Expanding service offerings and riding on the growing interest in astrology would help AstroTalk enhance its market presence and cater to the changing needs of consumers. It will be exciting to see how the company navigates through the challenges and opportunities in the D2C landscape as it embarks on this new chapter.