The world of personal care is constantly changing and adapting and in India there was one brand that shifted the entire men’s grooming market. Beardo is one of the new-generation startups that has genuinely revolutionized how Indian men groom themselves post 2015.
This article seeks to discuss the rather inspiring story behind Beardo; its evolution, the unique approaches it adopted and its effect on the market of men’s grooming products in India and across the region.
Company Highlights
| Category | Details |
| Brand Name | Beardo |
| Type | Men’s Personal Care and Grooming Brand |
| Business Model | Direct-To-Consumer (DTC) |
| Location | Ahmedabad, Gujarat, India |
| Founding Date | 2015 |
| Legal Name | Zed Lifestyle Private Limited |
| No. of Employees | 61 to 100 |
| Core Team | 1. Priyank Shah, Co-Founder2. Ashutosh Valani, Co-Founder |
The Genesis of Beardo
Beardo’s story began with a simple observation: where the Indian market is utterly flooded with women’s grooming products, there was a lack of not only the diversity but rather the quality of men’s grooming products.
Valani and Shah, two friends with the spirit of entrepreneurship, saw this as an opportunity in the market to change the face of the men’s grooming market in India.
Key Points:
– Founded in 2015 the company has been formed by Ashutosh Valani and Priyank Shah
– Realised there was a gap in quality men’s grooming product in the Indian market
– It established operations in a small garage with small amount of capital
Overcoming Initial Challenges Faced by Beardo
Like many startups, Beardo had its own set of problems which it encountered in the initial years of its establishment. Having started from a small garage and scarce capital, the founders had to work in an unknown environment.
Though, they had tremendous confidence in their ideas, and their desire for success did not allow them to stop.
Challenges Faced:
– Small working capital and working capital dynamics
– The untapped market of men’s grooming in india
– Threats associated with personal care brands that have already set their roots into the market.
Product Development: The Foundation of Success
In the early stages Beardo was involved in creating a range of premium men’s grooming products that targets Indian men primarily. Realizing that grooming had not been just a basic human practice but had been turned into a luxury brand, they came out with their first product, ‘Beardo Beard Oil. ’
Product Strategy of Beardo
– Concentration has been given by the marketers of male toiletries to bring out products, which signify the temper of the modern Indians.
– Introducing Beardo Beard Oil as the first product of the company
– The prime focus is on the quality, that is, the efficiency of the action plan.
Expanding the Product Line
Since Beardo stepped into the market and started growing, the company realized that it was high time to expand on the range of products being offered. They came up with many grooming commodities, each manufactured with enough precision to attend to the needs of the expanding customer base.
Product Categories:
1. Beard Care: Oils, balms washes and combs
2. Hair Care: Solutions for hair waxing, hair shampoos, and hair styling.
3. Skin Care: Cleansers, lotions, and cleansers Those are washing face lotions and scrubs.
4. Fragrances: Perfumes and deodorants
Beardo: Innovative Marketing Strategies
The marketing strategy that was adopted by Beardo was as unconventional as the shampoos and the other related merchandise. It utilized social media and cooperation with influencers to reach its audience, build up a large online community and maintain it.
Marketing Strategies:
– Partnering with some of the YouTubers and famous social media personalities
– Cute and realistic advertising messages
– Speaking against prejudices and for personality
Social Media and Influencer Advertising Strategies
Social media marketing and influencer marketing partnerships also helped Beardo in quickly enlarging its reach. Thus, working with popular and relevant content creators, not only the coverage of the brand was increased but also its reputation among viewers and consumers was earned.
Social Media Strategy:
– Use of social media giants such as IG Instagram, Facebook, and YouTube
– High-impact advertisements presenting product features and image enhancement secrets.
– Customer ratings and reviews and other content contributed by customers
The Scale of E-commerce and Subsequent Retail Growth
Seeing the opportunity in the future of Internet shopping, Beardo established a firm online strategy and worked with large e-commerce vendors. It enabled the company to tap a large market of consumers and; satisfy the increasing demand for internet shopping.
Distribution Channels:
– Own e-commerce website
– Such relationships with the most popular Internet trading platforms
– Entry to the retail stores all over India
Cross border expansion and universality
The success of Beardo in the Indian market made the founders expand the business in the international market. The brand had cultural associations with the authentic Indian traditions of personal care and grooming and attracted franchises to Middle Eastern, south east Asian and the United States.
Global Reach:
– Operation in more than one country
– Modify the products to the markets of the region
– Building on India’s grooming history for a global demeanour
Beardo : Collaborations and Partnerships
Tactical alliances and affiliations have been very helpful in the development of Beardo. This was done with celebrities, and other famous personalities, or even sportsmen and women, which helped the brand gain even more trust.
Notable Partnerships:
– Endorsements with Bollywood stars
– The opinions from popular sports personalities
– Exclusive grooming products developed in conjunction with other grooming specialists
Innovation and Trend-Setting
They leverage the ability to create change and produce trends in the Men’s grooming market known as Beardo. The brand is not a follower of trends – it launches new trends.
Innovative Approaches:
– Expansion of range for beard only products
– Competition brings on unisex patterns of masculinity in perfumes Geoffrey-Cianfrancesco-/-10/1/1279 Launch of men’s perfumes.
– Use of multiple purpose grooming products
Beardo: Customer Engagement and Experience
While interaction with customers is mainly online, Beardo is fully devoted to creating positive customer experiences. The brand has extended into offline events and experiences in a bid to cut the distance with the customers.
Engagement Initiatives:
– Grooming. Showcase and education
– Movable outlets and entertaining occasions
– Personalized grooming consultations
Social Responsiveness and Community Outreach
In order to invest back into the society, Beardo has launched social responsibility programs categorized in education and grooming.
CSR Initiatives:
– Scholarship and educational programs for youths in difficulty
– Workshops on the grooming skills
– Humanitarian assistance
The Marico Acquisition: Of A New Page
The company was noted to reach a major achievement in the year 2020 when it was taken over by Marico Limited, a consumer goods company based in India. This forward integration provided more resources and experience to the company’s kitty and contributed towards the growth of Beardo.
Benefits of the Acquisition:
– Connection to Marico’s wide distribution channel
– A more powerful X factor in a company’s research and development activities
Effects of Facemasks on the Men’s Grooming Industry
With the coming of Beardo, the market of men’s grooming products in India has seen a significant change. Not only has it introduced a new segment of the market, but has also encouraged others to try themselves in this segment.
Industry Influence:
– Men grooming market in India can be categorized under the accessories line where a new market is in the process of developing.
– New brands and products Şubat
– New direction in male grooming
Beardo: Challenges and Adaptations
By all means, Beardo has not been without challenges even though the business has been thriving well. This has been an important factor to the growth of the brand because of the flexibility that the brand has shown with regard to changes in the market and from customers.
Key Adaptations:
– Ever improving the product based on the social media feedback of people.
– Alliance to new market requirements
– Producing goods on a large and maintaining the chains of supply
The Future of Beardo and Men’s Grooming
Beardo’s growth and development make it the company that will define modern men’s grooming not only in India but worldwide. The fact that innovation and quality are values that this brand adheres to puts it in a good place in this constantly evolving market.
Future Prospects:
– Venturing into new commodities or expanding the line of commodities already sold in the market.
– Further international growth
– Except for a continuous emphasis on sustainability and ethical practices.
Beardo: Competitors
| Competitors |
| Bombay Shaving Company |
| USTRAA |
| Themancompany.com |
| Forest Essentials |
| Mamaearth |
| Harry’s |
| Man Matters |
| Perfumery.co.in |
| Plum |
| Raw Nature |
Conclusion
Beardo’s journey from a small garage startup to a grooming giant is a testament to the power of vision, innovation, and understanding customer needs. By identifying a gap in the market and creating high-quality, tailored products for Indian men, Beardo has not only built a successful brand but has also transformed the men’s grooming industry in India.
Being one of the recognized leading companies in the industry of personal care, which is constantly progressive and developing, Beardo remains an example for emulation for budding businessmen and a yardstick for success. The success story of the brand may be summed as follows – where there is a will, creativity and a strong desire, accompanied by the knowledge of the needs of the customers, there will certainly be a revolution in any field.
