List of Brands Endorsed by Shah Rukh Khan

Today, brand ambassadors function as a significant marketing strategy for a brand. The name popping up in everyone’s head immediately is Shah Rukh Khan—the Bollywood star whose commercials have already rendered him a household word. Shah Rukh Khan, or the “King of Bollywood,” may be one of the glamorous stars of the cinema world.

It can be said that this ‘King Khan’ label he carries is due to a great career spanning three decades in the film world; he has acted in over 80 films, among which are some iconic film faces like Baazigar, Kuch Kuch Hota Hai, Dil To Pagal Hai, Devdas, Kabhi Khushi Kabhi Gham, and Chak De! India. He is such a versatile actor whose character has made him so popular that not only among Indians but people everywhere across the globe adore and look up to him for admiration. Such is his popularity that he is among the most highly paid actors in the entire world, with his followers continuously increasing and expanding out of his influence.

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One of the most iconic stars, producers, and celebrities in India in terms of enlistment, to date, SRK has over 80 films and has had many awards bestowed upon him. These were such as the Filmfare and Padma Shri presented by the Indian government and international ones, including Officier dans l’Ordre des Arts et des Lettres by France and Knight of the Legion of Honour, among many others.

Baazigar and Kuch Kuch Hota Hai are just a few of the movies where Shah Rukh Khan has displayed his iconic acts. To be frank, he can reach any nation outside India owing to his incredible popularity throughout the world. His worth as an actor has touched heights as well, estimated at $750 million at the end of 2021.

Beyond just being an actor, SRK has also been an entrepreneur. He co-founded Red Chillies Entertainment and even has a stake in the Kolkata Knight Riders IPL cricket team. As a result of business and endorsement deals, the media dubs him as “Brand SRK.” The brand value of the celebrity was $51.1 million in 2021.

Shah Rukh Khan is also a huge favourite among advertisers, demanding up to ₹3.4–4 crore per day for shoots. He boasts endorsement deals with around 40 big brands and, therefore, is one of the richest and most influential in the entertainment industry.

List of Brands Endorsed by Shah Rukh Khan

1. Byju’s

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Byju’s is an ed-tech company and one of the top emerging companies out of India, founded in the year 2011 by Byju Raveendran and Divya Gokulnath of Bengaluru, Karnataka. This edgy learning site became one of the edgiest valued ed-tech platforms around the globe, with 15 million+ users and a paid subscriber base of 900,000 as of 2018.

In 2017, it selected Bollywood icon Shah Rukh Khan to be its brand ambassador. The new campaign featured a children’s chat show where he anchored an episode about whether it’s better to study at home, Ghar Ghar Ki Kahani.

2. Dubai Tourism

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In 2016, Dubai Tourism signed an agreement to make Shah Rukh Khan the ambassador of their brand. Thus, since then, he has featured in numerous short films that celebrate the best in Dubai and has encouraged SRK’s global fans to visit Dubai through his lens.

The campaign will collaborate with Bollywood for a year-long campaign that promotes Dubai through its attractions, celebrating Dubai’s cultural relationship with the Indian subcontinent and emphasizing how important India is as the source market of Dubai.

3. BigBasket

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Owned by Sudhakar, Hari Menon, Vipul Parekh, Abhinay Choudhari, and brothers Ramesh, BengalBasket traces back its genesis to 2011 and is headquartered at Bengaluru, Karnataka state. From more than 100 brands bringing over 18,000 total grocery and home essentials offers, a customer can opt for items that they will have to get delivered electronically.

It roped in the brand ambassador Shah Rukh Khan back in 2015. Ever since then, SRK has appeared in innumerable numbers of adverts. As pointed out by Vipul Parekh, co-founder of BigBasket, SRK has been selected given an across-cutting appeal across age, geography, and gender. So far the brand has opted for using the services of SRK on all advertising campaigns across television, radio, and print, and also with outdoor media.

4. Hyundai

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This is an international company whose headquarters is located in Seoul, South Korea, and it was founded in 1967. It has a holding in KIA Corporation amounting to 33.88% and fully controls Genesis Motor and Loniq. Hyundai also houses the world’s largest car-manufacturing plant, found in Ulsan, with a production capacity of 1.6 million units.

The company has a workforce of 75,000 employees and operates in 193 countries with its dealerships in over 5000 locations. Shah Rukh Khan has been the brand ambassador of the company for the last 20 years and has a unique aura in the car market. “Association with SRK has always been quite productive for models like the Santro. It’s certainly increased brand presence significantly for us here in India,” says YK Koo, MD and CEO of Hyundai Motor India.

5. Frooti

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A product that is sold within the country is Frooti, which carries a mango flavour and, in reality, is a flagship offering and also considered one to have attained the most success being manufactured coming from the house of Parle Agro. The drink came on 1985 streets for the first time in packaging carried for Tetra Pak.

Frooti is the most popular fruit drink enjoyed all over the world in such countries as the USA, UK, UAE, Canada, Australia, New Zealand, Singapore, Malaysia, and many more. Shah Rukh Khan was recently appointed as the brand ambassador of Frooti in 2013 and features in several TV campaigns for its promotion.

One of the most highly viewed Frooti advertisements features Shah Rukh Khan with a group of children. In an interview, SRK expressed the excitement he had to have been the face of Frooti, referring to it as the mango drink beloved by the nation. Further, he said that no other brand will bring such joy and magic to the nation as Frooti does.

6. D’decor

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D’de’cor is an award-winning manufacturer and exporter of top-class curtain and upholstery fabric. Its design collection was quite in vogue at both US and European market platforms for use by local designers and furniture makers.

The quality home fabrics of D’décor are exported to over 15 countries, the list including the US, UK, Belgium, and the Middle East. International brands that house have been its key clients. For Indian buyers, it ran a first-ever advertisement campaign where the services of Shah Rukh Khan and Gauri Khan were acquired.

Ajay Arora, MD, D’décor, said in an interview that the brand picked Shah Rukh Khan and Gauri Khan because their values—leadership, innovation, and ethics—are all in alignment with those of D’décor.

Managing Director D’décor Ajay Arora further added, “They represent the ideal image of homemakers and family, which makes them an ideal choice for the brand.” Their endorsement does resonate well with Indian families, making an emotional connection with the audience.

7. Fair and Handsome

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Emami launched its Fair and Handsome line for the male fairness market back in 2005. For the first time, the FMCG firm decided to launch fairness products targeted toward men alone in the country. Today it is the largest brand in India for the men’s fairness category.

Fair and Handsome was born out of research that proved men have skin texture far different than women, thus a product specifically for them. He has appeared in hundreds of TV commercials for the brand over the years.

Other Emami brands that Shah Rukh Khan endorses are Himani Navratna Oil and Himani Sona Chandi Chyawanprash. Notwithstanding this, the actor also faced criticism over the fairness cream endorsements, such as those for Fair and Handsome.

8. FoodPanda

FoodPanda is one of the famous online food and grocery delivery spaces, which has been owned by the Hero Group since 2016. The company is based in Berlin, Germany. Its operations are spread over more than 50 countries on four continents and conduct 20 brands all over the world.

Launched in India in 2012, Foodpanda gained rapid momentum and today teams up with more than 12,000 restaurants across 100 cities. Foodpanda competed with brands such as Swiggy and Zomato in the food delivery space but was acquired through an all-share deal by OLA in December 2017. Shah Rukh Khan is the brand ambassador of Foodpanda, who has featured in a series of commercials, giving an idea of its services—including early morning and late-night deliveries, express guarantees, and exclusive restaurant deals.

The Foodpanda campaign, with Shah Rukh Khan, first aired on television and was then rolled out in print, radio, and traditional media. It had a much larger audience and a lot of exposure due to SRK’s association with the company.

9. Reliance Jio

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Reliance Jio, with headquarters in Mumbai, Maharashtra, is India’s largest telecom operator. It covers a countrywide LTE network spread over 22 telecom circles and exclusively offers 4G services.

Jio serves the highest number of customers in India and is known as the world’s second-largest mobile network operator, having more than 431.23 million subscribers as of July 2021. In 2020, Reliance Industries sold 33% equity in Jio Platforms and received $23 billion from the sales.

10. ICICI Bank

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Headquartered in Vadodara and Mumbai, ICICI Bank is India’s largest and one of its only privately owned development finance institutions. In the Big Four, ICICI is a pan-Indian bank offering a wide array of banking products and financial services for corporate clientele as well as individual customers on multiple delivery channels.

Among those branches, ICICI Bank was remarkable in investment banking, life insurance, venture capital, and asset management. Over 5,275 branches with a network of more than 15,589+ ATMs across India are being operationalized in 17 other countries, such as the UK, USA, Canada, Singapore, UAE, Hong Kong, and South Africa.

Conclusion

The most popular celebrities for endorsements in Indian brands have included Shah Rukh Khan. He endorses anything from Pepsi to resorts and sports leagues. He has maintained over 3% TV share and had an average visibility of 4 hours daily, thus being among the top in-demand celebrities in India.

However, his brand value has declined lately, especially after the son’s arrest led some advertisers to pause or pull their campaigns. Despite the rough times, SRK is still a symbol of leadership and determination and is, thus, uncertain about his endorsement career shortly.