Branding is an important marketing strategy, and today, almost all successful brands collaborate with actors and actresses to promote their brand or market their services, products, and names for their growth and success. Every brand needs the perfect actor who can represent them in the market with the right vibes and energy. In the list of actors today, we will discuss the list of brands endorsed by Varun Dhawan.
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Varun Dhawan is one of the top favourite actors in today’s time for companies to feature their products, services, and names in the market and match the target audience.
Varun Dhawan, an Indian national, is known for his acting skills in Bollywood, and he is one of the highest-paid actors who has been featured in the list of Forbes India’s Celebrity 100 for a decade. Due to his young personality, Varun Dhawan has become the only personality in Indian cinema to get 11 box office successes in a row.
Net Worth of Varun Dhawan
This Bollywood actor is well-recognized as one of the wealthiest young actors, with a net worth of ₹ 380 crore. The major part of his earnings comes from film earnings, brand endorsements, business ventures, and smart investments. In the past year, Varun Dhawan has worked with multiple brands, including Coca-Cola, Frooti, Lux Cozi, etc.
He has promoted a plethora of big brands such as Reebok, Parle Agro Frooti, Layer’r Shot, Maruti Suzuki Arena, Resiquick, Lux Cozi, Fossil Watches, Tasty Treat, Brylcreem, FBB, Buffalo Clothing, SkyBags, the Adar Poonawalla Clean City Initiative, Addiction Deodorant, Campus Shoes, Philips, Dhawan & Only, WeChat, Nestle Fruita Vitals, Mazaa, Iconic Clothing, Panasonic, Gatsby Hair Gel, Idee, Ponds Men, Colgate, Oppo, Coca-Cola, Bournvita, Navratna, Haathi Cement, and the Indian Cancer Society, among others.
List of Brands Endorsed by Varun Dhawan
| S. No. | Brands Endorsed by Varun Dhawan | Endorsed Month and Year |
| 1. | Ajio | November 2024 |
| 2. | Swiggy | November 2024 |
| 3. | Smooth Lassi | September 2024 |
| 4. | Center Fresh | August 2024 |
| 5. | Dream11 | March 2024 |
| 6. | Reebok | July, 2019 |
| 7. | Maruti Suzuki Arena | October 26, 2018 |
| 8. | Lux Cozi | February, 2017 |
| 9. | Fossil Watches | 2018 |
| 10. | Philips | July 14, 2015 |
| 11. | Oppo | March 2021 |
1. Ajio
Source: Google Images
Ajio’s most recent promotion cast aside all norms of endorsing a brand by appointing Varun Dhawan, the Bollywood star, as the new ambassador of the brand. In a rather unconventional style, Dhawan launched his debut as the face of Ajio on LinkedIn, sharing a professional profile, along with career highlights and upcoming projects. Hilariously, this was followed by a tweet announcing his arrival on LinkedIn, which sent ripples of interest through the online world of fans and industry professionals alike.
Soon enough, Ajio, too, hosted an exclusive, fun-filled interview with Shraddha Kapoor, the existing ambassador for the brand, who Dhawan went on to jest with, inquiring from his followers on LinkedIn if, according to them, he measured up to being that brand’s ambassador. The high-energy Black Friday sale ad, featuring both Dhawan and Kapoor, tied up the campaign. The ad showcased their chemistry while highlighting the trendy wares of Ajio to appeal to both fashion enthusiasts and shoppers.
2. Swiggy
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Swiggy Instamart has partnered with Prime Video to produce an ad film for its original series, Citadel: Honey Bunny, featuring Varun Dhawan and his daughter on screen, Nadia (played by Kashvi Majmundar). The ad tries to ridicule the lengths Varun would go to get a CCTV camera for a secret mission, only to be trumped by Swiggy Instamart’s 10-minute delivery service.
The film begins with Varun, now residing with his daughter before making the call to pick up the appendages, suddenly finds himself in his most charged and spectacular escape but is left agape when he discovers Nadia patiently cradling the same camera, just 10 minutes after receiving it. “Not everything needs to be so dramatic … Next time, just order from Swiggy Instamart, honey,” teases Nadia.
3. Smooth Lassi
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Parle Agro has launched its new product, SMOODH Lassi: a rich, creamy rose-flavored lassi having 50% dahi and a price tag of Rs. 20 for 180 ml. The brand’s campaign, which features Varun Dhawan in a double avatar, has concepts to highlight the smooth texture and quality of the product. It is to capture how “Ohhh sooo Smoodh” is.
The complete campaign has been extended to include SMOODH Lassi, available in channels across the country, and will focus on television, digital platforms, OOH, and strategic integrations in popular TV properties to enhance visibility and create experiences for the consumers.
4. Center Fresh
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In a new partnership with Varun Dhawan, Center Fresh has launched a fresh promotional campaign under the title ‘Aage Badh’ (Move Forward). The campaign has been created by Ogilvy, and it encourages young people facing failures to move forward rather than fall back.
Nikhil Sharma, MD, Perfetti Van Melle India, expressed how the brand remained relevant over the years and the stellar performance by Varun in the TVC. Gunjan Khetan, Marketing Director, added how this brings Varun fresh energy into the brand and would connect well with the audience.
5. Dream 11
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Dream11 had tied up with Kareena Kapoor Khan and Varun Dhawan for the launch of the first Dream Sale regarding IPL 2024, which prescribes a chance for 11 mega contest winners during the first five matches. This will be the first time that the two actors will be doing something together, as the melding of sports and entertainment will surely help keep the fans engaged.
The campaign kicked off with a setup film on Dream11’s YouTube channel and eight ad films that will air in the course of the IPL season on Star Sports, Jio Cinema, and digital platforms. Directed by Nitesh Tiwari and conceptualized by Tilt Brand Solutions, the campaign will showcase Dream11’s commitment to furthering the fantasy sports experience as the principal sponsor of four IPL teams and eight official partners. By doing this, Dream11 further seals its long-standing IPL association.
6. Reebok
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Reebok is a British footwear and clothing company founded in 1895 at Bolton in England and now headquartered in Boston, Massachusetts, which is owned by Adidas. Fitness, running, and CrossFit products and offerings dominate Reebok’s portfolio as an official sponsor of brands such as CrossFit and Spartan.
To introduce the brand ambassadors of Reebok in 2019, Varun Dhawan and Katrina Kaif were chosen by Reebok. The pair have been featured in ads based on fitness-related concepts. The new Sole Fury is a shoe forged from sport and style, and the latest campaign by Reebok is headed up by Varun Dhawan.
Sunil Gupta, Brand Director, Reebok India, admitted that Varun fits in very well with the fitness ethos of the company, which he is sure will redefine the fitness world.
7. Maruti Suzuki Arena
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Maruti Suzuki has now been topped as India’s number one car manufacturer, showing a market share of 53% in passenger cars over the year 2018. The company recently introduced Maruti Suzuki Arena—a different concept for a showroom, designing an endeavour that attempts to ensure that consumers receive transparency and comfort within it.
Maruti Suzuki Arena consists of four retail channels: Arena, NEXA, Commercial, and True Value. Besides, it also has a new face to champion its cause—Varun Dhawan, who will feature in the campaign with the tagline, “A destination called you. A feeling called Maruti Suzuki Arena.”
According to R.S. Kalsi, Senior Executive Director of Maruti Suzuki, the campaign with Dhawan highlights Arena as a lively, fresh, and active hub for an automobile-buying experience.
8. Lux Cozi
Source: Google Images
Also popular, smalls for men: Lux Cozi. Under the aegis of Lux Industries, it entered the scene from the year 1963 onwards up till now in India. It is based in Kolkata and churns out rupees 200 crores worth of turnover ceremonies through the distribution of goods in almost 500,000 retail stores in India.
Lux Cozi, involved with some of the IPL teams like Kings XI Punjab and Pune Warriors India, managed to sign up Bollywood heartthrob Varun Dhawan as its brand ambassador in 2017. Varun features in many advertising campaigns for the brand, aimed squarely at youth audiences.
According to Udit Todi, Senior VP at Lux Industries, “Varun’s rapport with the young audience is in sync with our brand strategy to connect with the youth in India.”.
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9. Fossil Watches
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Fossil, which in 1984 staged a giant American fashion designer and manufacturer, the Fossil Group, Inc., is also in Richards, Texas. Its wristwatch and fashion accessory brand names, for example, Relic, Michele, Skagen Denmark, and Misfit, and its licensed accessories for brands like BMW, Michael Kors, and Diesel are part of its products.
Varun Dhawan is the brand ambassador for Fossil Watches in India and has participated in several ad campaigns. He has paired up with the company to come up with a limited edition set of watches, with proceeds from sales going to an educational-based poverty eradication organization, Magic Bus NGO.
Varun declared that he was proud of working together with Fossil because it stood for imagination, authenticity, and optimism—things he subscribes to in his style.
10. Philips
Source: Google Images
Philips began in the year 1891 when Gerard Philips founded the company, and now it’s an electronics company with headquarters in Amsterdam and has more than 80,000 employees in over 100 countries. Its separate organizations include personal health, connected care, and diagnosis & treatment, while its lighting division was incorporated as a separate company in 2012, making it the world’s largest revenue-generating manufacturer of indoor lighting.
Varun Dhawan, the ambassador of Philips in 2015, endorsed the shaver products of men by advertising in various media. Varun was chosen because he was thought to have a bright, modern, suave, and confident image and a personal care mentality. According to ADA Ratnam, the president of the Philips India Personal Health brand, Varun was a perfect choice to promote the new razors, which would provide the ideal shave without cuts or nicks.
11. Oppo
Oppo is a premier Chinese consumer electronics and mobile communications company, securing its place as one of the leading smartphone companies in the Indian market. Set up in the year 2004 and located in Dongguan, Guangdong, it is engaged in manufacturing and distributing consumer products: smartphones, audio devices, power banks, and Blu-ray players. More than 40 countries find the presence of Oppo, which also sells through over 200,000 retailers around the globe.
Varun Dhawan will be featured as the brand ambassador for the Oppo F19 Pro Plus 5G and F19 Pro smartphones in 2021. He has released these products as part of an advertisement titled “Flaunt the Nights.” In 2019, Ranbir Kapoor, Katrina Kaif, and Badshah were also part of the endorsement featuring Oppo’s Reno series and made one advertisement film together.
Top Movies For Which Varun Dhawan Is Known:
This actor has worked in some of the top movies of Bollywood, for which he is well-popularized in the world of cinema and acting. Here we are listing the top 10 movies:
| Movie Name | Releasing Year |
| Badlapur | 2015 |
| October | 2018 |
| The Bride of Badrinath | 2017 |
| Bhediiya | 2022 |
| Humpty Sharma Ki Dulhaniya | 2014 |
| Jug Jugg Jeeyo | 2022 |
| Sui Dhaga | 2018 |
| Mai Tera Hero | 2014 |
| Student of the Year | 2012 |
| Dishoom | 2016 |
Conclusion
Varun Dhawan is becoming a household name for endorsements, as he promotes a wide array of high-ranking brands across different domains. Fossil Watches, Philips, Oppo, and Maruti Suzuki are just a few of the names associated with this hunk’s fabulous reputation, coupling modernity with youthful energy while being embodiments of confidence, style, and wellness.
He represents brands very well through alignment with what they stand for—promoting innovation in lifestyles and consumer interactions. While you find Varun still working with some of the best companies, his prowess in framing and re-framing brand stories continues to shoulder relevance in the day-to-day, changing people’s perceptions in the world of celebrity endorsements.
