The company’s cooperation with Cheteshwar Pujara would increase the platform’s popularity among sports fans and strengthen its position in the market.
The fantasy sports website FantasyDangal, which is owned by Xeta Gaming Private Limited, has named batsman Cheteshwar Pujara as its brand ambassador. Through the partnership, Pujara will promote it as a reputable fantasy sports platform by participating in upcoming ads. The company claimed in a statement that the association with the legendary batsman will further solidify its position by attracting a large number of sports fans. It already offers cricket and kabaddi, but in the near future, it aims to add more sports to its lineup, including basketball and football.
In addition to the traditional fantasy, they also have batting, bowling, innings, and second innings fantasy. Cheteshwar Pujara has established several unequaled records in international cricket and is recognized as one of the top batsmen, according to the company’s business head, Ankit Anand. In addition to being a world-class athlete, he represents dependability and trust in Indian cricket, which fits in well with our ethos. Due to our unrelenting efforts to be the greatest in our area and deliver the best experiences to our devoted users, our connection with him sends us on a journey where we visualize perfection.” Sports fans in the nation are embracing fantasy sports more and more, according to Pujara. I am thrilled to work with such a creative firm as a brand ambassador.”
According to a survey by the industry group Federation of Indian Fantasy Sports (FIFS) and Deloitte, the Indian fantasy sports market would reach $1.65 trillion by FY2025 with a 38% compound annual growth rate (CAGR). The current value of the fantasy sports market is 34,000 crore. The paper, “Fantasy Sports: Creating a Virtuous Cycle of Sports Development,” claimed that with over 13 crore users, India had the largest fantasy sports industry in the world. Currently, it is estimated that close to 30% of the registered user base on fantasy sports platforms in India are women, a number that is expected to steadily increase over the next few years. This contrasts with its global counterparts, where fantasy sports users are predominantly male and account for 67% of the total revenue generated.
