Budweiser and one of its legendary Clydesdales will return to the Super Bowl in a commercial that celebrates overcoming obstacles. The campaign ad will be directed by Chloe Zhao.
About Chloe Zhao
Chloe Zhao is a director, writer, and producer, who has swiftly risen to prominence in the film business. From her upbringing in Beijing, Zhao has had a lifelong fascination with the Old West, which manifests itself in her famous body of work.
Chloe is recognized for her introspective and meticulously documented films depicting the American West as a setting for personal growth. Her films dig into areas of American culture that are seldom seen on film. She was the first person of color to win the Academy Award.
The advertisement
The advertisement, titled “A Clydesdale’s Journey” follows one of the historic Anheuser-Busch brand’s characteristic horses. The horse battles through failures and overcomes hurdles. This reflects the enduring tenacity of the American people.
The commercial was posted on YouTube recently. The advertisement depicts a wounded Clydesdale overcoming hurdles with the assistance of a veterinarian, a stableman, and a watchful dog before making a victorious recovery.
Budweiser captioned their ad, “This Super Bowl we have one message for America: In the home of the brave, down never means out.“
Budweiser has released a 60-second version of the video on YouTube. A 30-second version will air during the Super Bowl on February 13.
The ad’s makers wanted to convey the concept that, despite major challenges, the traditional quality of the American spirit would enable the country to rebound from difficult times and emerge stronger and more resilient.
The campaign
Brands are spending up to $6.5 million for half-minute spots to attempt to stand out in front of the year’s largest television audience in the United States. This year’s Super Bowl will be televised on the NBC network, which is owned by Comcast Corp.
Budweiser has produced some of the most famous Super Bowl advertisements. These include ads with frogs, puppies, and the magnificent Clydesdales. They have been associated with the company since the 1950s.
The Budweiser Clydesdales have been featured in television commercials since the 1950s, with their first appearance in 1975 at the Super Bowl.
VaynerMedia created a commercial for Budweiser to remind viewers that the constancy of the American spirit will enable them to recover from suffering, continue rebuilding, and come back stronger than ever before.
The commercial is effective on numerous levels from a marketing standpoint. Chloe Zhao’s graphics are amazing, and the plot is gripping and connects on an emotional level.
Budweiser’s reputation as a traditional American brand is reaffirmed. The inclusion of the iconic Clydesdale motif emphasizes the company’s long history and authenticity.
Conclusion
Last year, for the first time in 37 years, Budweiser did not develop a Super Bowl commercial. Instead, Budweiser made a gift to help spread the word about the importance of the COVID-19 vaccination.
An optimistic message from the corporation, after two years of dealing with the worldwide epidemic, is the goal of this new commercial.
