As compared to December 31, 2021 restaurants and cloud kitchens saw an increase of 30-35% in orders.
Food delivery giants Zomato and Swiggy experienced a tremendous wave in food orders. During the Coivd-19 pandemic, these platforms recorded all-time high sales volumes.
Grocery delivery giants namely Swiggy Instamart and Blinkit Delivery Service recorded a three-times increase in orders while people are gearing up to celebrate the beginning of 2023.
Bengaluru-based NKP Empire Ventures, which operates restaurant brands such as Empire, EasyBites, Karama, and Vegetarian, said “It posted a 30-35% increase in sales compared with the previous New Year’s Eve, in line with its expectations.” “There were no disruptions and orders were accepted and delivered smoothly. There was no delivery workforce shortage last (Saturday) night,” Shakir Haq NKP Empire chief executive further added.
“The jump was also because there were Covid-related restrictions last year, which was not the case this year”. Rashmi Daga, founder & CEO of Fresh Menu, said “The cloud kitchen company witnessed a 30% increase in orders compared with a year earlier.”
Eatfit also recorded a two-and-a-half time increase in orders. “Organically, or after taking out the addition to sales from the expansion of brands and new cities, sales jumped twofold,” said Ankit Nagori, founder of Cure Foods which operates brands such as Eatfit, Cake zone, and Frozen Bottle.
“We did about 70,000 orders yesterday (Saturday) and it was pretty good,” he further added.
Delivery restaurants in South Delhi’s Kalkaji district saw a similar surge, but restaurant owners said they value higher sales growth.
“Last year, the increase in sales on December 31 was significantly higher than normal days. We had invested in additional capacity by hiring more contract-based chefs and workers, but the surge was only for an hour or so between 10 pm and 11 pm. We primarily serve through Zomato and Swiggy,” the restaurant owner said.
Albinder Dhindsa, the CEO of Blinkit, stated as of 9.27 pm, “The platform had delivered more than three times the orders as compared to December 31, 2021.”
He added that the ‘party must haves’ category on the Blinkit app, which featured products such as snacks and soft drinks, started witnessing an increase compared with last week’s order volumes starting at 9 am on Saturday, and jumped significantly by 9.00 pm.
He added that in the ‘Party Essentials’ category, which lists items such as snacks and soft drinks on the Blinkit app, the number of orders from 9:00 am on Saturday began to increase from last week and increased significantly until 9:00 pm.
