The definition of a fulfilled life could be subjective for every individual. While some could relate a good life with the amount of things they could have. Others can find feelings and surroundings to sum up a desired life. While growing, nobody taught us the value of time and how we should spend it. Of course, a complete education can equip us with skills like critical thinking, decision-making, leadership and appreciating the vastness of knowledge. But to be really conscious about choices which navigate to a mindful existence is a thing to acquire along the way.
When Business Outreach Magazine collaborated with Shrenik Ghodawat, his leadership involved in the evolution of Coolberg were marked exceptional. Shrenik Ghodawat is an indomitable entrepreneur, disrupting the FMCG industry with his strategic approach to scale Coolberg. The current market is screaming with consumers who are proactively moving towards products that could amplify their lifestyle. Shrenik, in his entrepreneurial journey has been an avid learner, who broadly understands any evolving market landscape. His way to build Coolberg as a non-alcoholic drink draws deep attention to inculcate it with a time filled with leisurely chat with friends, family or some much needed moment of self-reflection.
Shrenik Ghodawat appreciates life with all its resources and believes that Coolberg can perfectly fit someone’s lifestyle without the consumption of alcohol. But Coolberg has a stellar product-offering, where it being a non-alcoholic beer welcomes more diverse consumers. Coolberg, under the leadership of Shrenik Ghodawat, is acquired with the notion of setting social drinking as a flavored offering which is favorable for the rising vibrant audience. A calming conversation on an occasion with a Coolberg in the hand is a creative picturesque of a modern social atmosphere.
Interestingly, the up and coming generation has been open to exploring alternatives to traditional soft drinks and flavored beverages. Coolberg, being competitively priced at Rs. 99, comes with an exciting range of flavors like Cranberry, Peach, Ginger and Original Barley Malt. Shrenik Ghodawat expresses to us that Coolberg is an extension of a creatively tapered culture which is gaining impressive popularity. Coolberg’s non-alcoholic beers are readily accessible at retail locations, major restaurants and on platforms like Amazon and Swiggy Instamart, making it a convenient choice for social occasions anytime, anywhere.
With Shrenik’s commitment to quality, innovation, and consumer-centricity, Coolberg is set to capture a double-digit share in the non-alcoholic beverage market in India in the coming years. The company has scaled massively since its inception in 2016. Coolberg was founded by Pankaj Aswani and Yashika Keshwani. It has grown in distribution to more than 200 cities and about 50 countries. One of the most contributing factors for Coolberg has been their expertise as a malt-based beverage brand in India.
It is imperative that with such holistic commitment to innovation, Shrenik Ghodawat will double Coolberg’s current 50,000 outlets in the next few years. Some of the awards won by Shrenik Ghodawat are “35 under 35” by Entrepreneur India, “40 Most Influential Under 40 Indians” award by Asia One, “Business Leadership Award 2021” along with the “Young Business Tycoon 2021” award by Times Group. India is a diverse country and embraces multiculturalism. It is a matter of discussion when it comes to learning a broad set of societal perspectives.
Although social drinking is getting some space in an Indian context, it is still under debate if considered by people of all ages. But the unique product category of Coolberg, being non-alcoholic, celebrates the idea of close friends hanging out. While understanding Shrenik’s key notes for motivation, he brings up a quote by Alan Watts, who says “The only way to make sense out of change is to plunge into it, move with it and join the dance.”
Shrenik envisions Coolberg as a brand that will redefine the social drinking experience worldwide, expanding its flavor range and market presence while remaining committed to inclusivity and leisure drinking. He aims to establish Coolberg as the leading choice in non-alcoholic beverages, especially for those who want to celebrate with taste, without compromise. We can understand that growing a business takes great resilience, patience and far-sightedness. Shrenik Ghodawat’s education has been an added advantage to his entrepreneurial journey. He completed his Bachelor’s degree in Business Management from the CMS, Bangalore and a Masters in International Business from UBI, Belgium.
Non-alcoholic beer like Coolberg is still a new concept for many customers. But Shrenik’s long-term vision is a market with Coolber embracing diverse choices and throwing enjoyable parties with equally beautiful conversations. Coolberg is crafted and brewed carefully to achieve the desired taste without alcohol in it. Non–alcoholic beer is made in controlled conditions allowing only a limited fermentation.
While it has the traditional taste of a beer, Coolberg comes with fewer calories and an enjoyable drinking experience. The brand has always focused on quality and great taste. So Coolberg is the very definition of celebration that could be equally enjoyable than its alcohol counterparts, but comes with a great deal of eye on public safety and it is all about making great life moments. When we asked Shrenik Ghodawat on his views on business success, he said, “Good products create satisfaction; great products create memories. At Coolberg, we aim to be part of memorable moments in people’s lives.”
